Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals.
For starters, the average person sends and receives 121 emails per day and that number dramatically increases at the C-Level! (According to Radicatti Group)
The average person is exposed to over 3,000 advertising messages a day. (According to FastCompany Magazine)
We consume 34 gigabytes (100,000 words) each day. (University of California, San Diego)
That’s a novel and a half a day, in case you need a visual and the equivalent of reading War and Peace every few days if you’d like a more dramatic visual!
We are interrupted an average of 7 times each hour (According To Wendy Cole, Time Magazine) and it takes an average of 23 minutes to get back on task. (University of California, Irvine)
We check our smartphones anywhere from 40 times a day to (wait for it) over 150. (Deloitte) I might be somewhere north of that number ?
AND THIS, LADIES AND GENTLEMEN, IS WHY MOST COLD EMAILS NEVER HAVE A CHANCE!
Here are a few ideas that will dramatically improve your odds;
Take the time to do some basic research BEFORE sending that email. When you research, look for “triggers”. “Triggers” are things going on in your potential client’s world that would dramatically improve their need for your product or service.
Use your research to LEAD with something about your potential client INSTEAD of something about YOU! Your potential client really doesn’t give a sh*t about you! At least not during a preliminary scan of the email.
Start with the subject line and make it about THEM. Open your email with something about THEM and then tie it in with how you might be able to help.
Start thinking like decision maker who gets tons of emails.
If that were you, and you opened an email that looked like it was going to take you the better part of your adult life to read it, would you read it or move on?
If you started to read an email that was talking about the sender and their company instead of YOU, your company, your industry, your end users . . . How long would you continue to read?
Instead of a call to action, consider a Reverse Call To Action.
A reverse call to action lets them know what to expect from YOU next.
Example “I’m going to give you a quick call on Thursday morning at 8:45 am”.
There’s a way to dramatically improve this technique and I share it during our 70 Ways To ROCK Your Sales Emails download!
I’m going to be sharing my file with 50 sales email templates (along with 70 email tactics).
Here are just a few of the emails we’ll discuss;
- The 2 emails that generate a sick amount of appointments for me each week.
- The one email (with 12 different variations) that reduces doubt, skepticism and objections.
- The email that demonstrates your expertise.
- The “Little Big Horn” email.
- 2 emails you MUST send to your LinkedIn network.
- The “Disappearing Prospect” email.
- An intro email (with 30 different variations).
- The “Reverse Call To Action” email
And I’ll be sharing 70 email tactics like;
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 12 subject line mistakes that you need to avoid.
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
50 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to download it immediately.
“Paul’s advice and suggestions made an immediate impact on both my confidence and my business success. He’s armed me with so many tips and suggestions; I still haven’t been able to pursue them all!”
George Henderson, AccessIT Group, Inc.
“I took Paul’s email course and the value is unsurpassed. Well worth the investment.”
Jim Lesko, President, Lesko Industries Inc
