Paul Castain's Blog

A Really Cool LinkedIn Feature EVERY Sales Rep Should Be Using

Posted April 24, 2018

There’s a feature on LinkedIn that sales people need to pounce on immediately.

It’s been around for a while and yet;

Most people miss it completely.

It’s the “Follow” option and its about to become your new best friend!

Let’s say you want to approach John Jones at the ACME Widget Company.

I’m hoping as part of your pre-call planning research you’d pay a visit to their LinkedIn profile.

While your there, click on the 3 dots at the top of the profile to the right (see photo below)

Once you click the 3 dots, you’ll see a few options. Select “Follow”.

Once you do that, you’ll be able to monitor their status updates.

Yep, you don’t have to be connected with someone on LinkedIn to monitor their updates.

Those updates might contain important clues for you.

Those updates might give you an entree.

Those updates might give you an opportunity to chime in and demonstrate your expertise.

Those updates might offer an opportunity for you to warm up that cold call!

Social Listening is the by far the closest thing you can do to monitor your potential client;

WITHOUT bugging their office!

And it only takes an extra second to do since you’re already looking at their profile.

You should do this whenever you send someone an invite too.

This way you can still see their activity regardless of whether or not they accept your invite.

It’s basically a “set it and forget it” way of social listening and;

I don’t know about you, but I always appreciate it when information comes to me instead of me having to keep clicking on profiles.

We’re going to be talking more about this (and what you should be listening for) during our How To Generate MORE Leads Via LinkedIn webinar.

We’re going to discuss:

  • How to IMMEDIATELY increase your phone appointments right from your LinkedIn network.
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • What to say and do, from the moment, you connect with someone. And I’m going to give you 10 templates to make it super easy!
  • How to position yourself as an expert without coming across like a tool. You’re welcome!
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friend-zone” you!
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy.
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For

A Powerful Lead Generation System!

Here’s what you’ll get;

(1) 90 Minute Training Session

Worksheets

10 Templates

Email Access To Me to answer any webinar related questions

When?

May 3rd at 11:30 am EST.

How Much?

$99

Please click HERE to reserve your spot and/or to get on the list to receive the webinar replay if you can’t join us live!

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design