Paul Castain's Blog

Change The “Flavor” Of Your Sales Messaging Or Run The Risk Of Getting Disregarded and Deleted

Posted June 25, 2018

Image result for starbucks flavors

Do you think that to a decision maker, most sales people sound the same?

Do you think our emails look the the same?

Cold calls?

That’s because most sales messaging centers around one flavor, and one flavor only;

“I WANT TO SELL YOU SOMETHING”

And don’t get me wrong, I think it’s important that buyers know that we’re not looking for a bunch of buddies who never buy a damn thing (Can you say “friendzoned”?);

It’s just that we aren’t changing it up enough to keep the courtship interesting.

So Instead of the same message;

Here are a few different “flavors” to try;

Send a resource

Send an idea

Introduce them to someone who can buy from them, help them etc.

Invite them to an industry event, networking event, an event your company is hosting.

Ask them a question.

Send a fact, a case study, a story, an analogy to solidify a point.

Send along something fun, funny (just keep it tasteful)

Congratulate them on a win, a new product launch, your contact getting promoted, a work anniversary etc.

Wish them a happy holiday.

But here’s the thing . . .

Change it up!

I’m going to be offering 30+ ideas to help you change up your messaging during our How To Get Your Dream Client’s Attention webinar this week.

Have you signed up yet?

Better hurry . . . Registration is about to end!

During this webinar, you will learn;

  • How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
  • How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
  • 2 Email Subject Lines That Lead To More Opens and Responses.
  • 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
  • 3 Ways Your Peers Are Leveraging “Seasonal Messaging” To Set Themselves Apart.
  • 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
  • 4 Things You Can Do Via Your Social Network To Get Your Dream Client’s Attention (That Pretty Much NO ONE Is Doing!)
  • How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!

WHEN?

This Thursday, June 28th, at 11:30 am EST.

IMPORTANT . . . 

Can’t make it this Thursday, the 28th?

Sign up anyway and I’ll send you the replay and all the goodies listed below!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay

PDF With 15+ Ways To Use Creativity To Capture Your Dream Client’s Attention

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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