Paul Castain's Blog

Leveraging Stories At Every Phase Of The Sales Cycle

Posted September 24, 2018

In every industry, there’s this unspoken construct most sales reps seem to be shackled to.

They approach potential clients the same way, saying the same things.

They demo their widget the same way, saying the same things.

They handle objections the same way, saying the same things.

On one hand, its putting a lot of decision makers to sleep;

On the other hand;

Its a great opportunity for you and I to stand out!

That’s why you need to start looking at stories differently.

Stories go way beyond some warm/fuzzy passage during a motivational speech or Ted Talk.

They can (and should) be leveraged at EVERY phase of the sales cycle.

In this FREE sales lesson I offer several examples of how you can do that!


Download this episode (right click and save)

The 7 Stories EVERY Sales Rep MUST Leverage

On Thursday, October 11th, at 11:30 am EST, I’m going to share 7 very specific types of stories YOU need to have in your sales arsenal.

These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called “a decision”.

Here’s what you’ll gain by joining us;

  • The 7 Frameworks For Compelling Stories.
  • The 7 Sales Stories.
  • The 5 Things That Add Credibility To Your Stories.
  • The Technique I Use To Remember EVERY Story In My Arsenal.
  • How To Use Stories When You Prospect.
  • How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
  • How To Use Stories To Sell Change In An Organization
  • How To Captivate Your Prospect With Your Delivery.
  • How To Leverage The “Theme and Variation” Tactic.

When?

Thursday, October 11th, at 11:30 am EST.

Can’t Make It Then?

Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

How Much?

$99

Click HERE to join us!

 

Paul Castain
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