Paul Castain's Blog

The Secret Weapon That Helps You Open MORE Doors and Close MORE Deals

Posted September 25, 2018

“The last thing you want to do is be a bore. When you wake up in the morning, give yourself a good mirror test. If you look like you’re going to be a sulking, pouting bore, slap yourself in the face before you go to the office”

Jack Welch

Jack got some of that right but he missed something bigger;

Being a bore ISN’T limited to just the sulking and pouting!

Being a bore happens when you show up exactly how your competitors show up and;

Say the exact same things your competitors say.

There’s a secret weapon many of your peers are using to stand out.

They’re using it in their emails, cold calls, at networking events and trade shows.

They’re using it on LinkedIn.

They’re using it to open and close meetings.

They’re using it to reduce doubt, skepticism and objections. They even use it respond to an objection.

They’re using it during their demos and to really drive home a key selling point.

Heck, they’re even using it between meetings to remind prospects and clients of a key selling point.

Sometimes they use it to “dumb something down” WITHOUT making someone feel dumb.

They use it to segue into asking for the business.

They use it to jump-start emotions and to create a stronger bond.

It’s a little something/something called stories and quite frankly, its something you need to start using;

At EVERY phase of the sales cycle.

AND . . .

Go ahead and give yourself that mirror test Jack Welch suggested and if by chance you’re honest enough to admit that you’re a tad boring;

Don’t slap yourself . . .

Come join us on October 11th, at 11:30 am EST for the cure!

Here’s what you’ll gain by joining us;

  • The 7 Frameworks For Compelling Stories.
  • The 7 Sales Stories.
  • The 5 Things That Add Credibility To Your Stories.
  • The Technique I Use To Remember EVERY Story In My Arsenal.
  • How To Use Stories When You Prospect.
  • How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
  • How To Use Stories To Sell Change In An Organization
  • How To Captivate Your Prospect With Your Delivery.
  • How To Leverage The “Theme and Variation” Tactic.

When?

Thursday, October 11th, at 11:30 am EST.

Can’t Make It Then?

Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

How Much?

$99

Click HERE to join us!

Paul Castain
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Castain Training Systems
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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