I’ve been on a mission lately to get my readers to think differently about storytelling in sales.
Storytelling isn’t some warm, fuzzy, “I promised myself I wouldn’t cry”, ritual we embrace before engaging in group hugs, and shouts of “I love you man”.
The words and phrases you use to set appointments with potential clients;
Stories!
Does your company use marketing collateral?
Stories!
When you demo your product;
That’s a story.
When you take your client or prospect on a plant tour;
That’s a story.
When someone reads a review about your company, product, etc;
That’s a story.
When someone asks for references;
Those references will tell a story.
When you share a case study;
That’s a story.
Do you think a client or prospect might mosey on by your LinkedIn profile?
Your profile tells a story. Or at least it should!
Chit chatting with clients and prospects?
Yep, stories.
David Beriev summed it up beautifully in an article he authored for the TechnologyAdvice blog recently;
When people think of a business, they are trying to identify reasons why they should interact with this business, regardless of the form this interactions takes place in. Thus to identify these reasons, people look for stories. Stories that will answer the most important question — why should they care.
It’s Time To Tell A BETTER Story . . .
On Thursday, October 11th, at 11:30 am EST, I’m going to share 7 very specific types of stories YOU need to have in your sales arsenal.
These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called “a decision”.
Here’s what you’ll gain by joining us;
- The 7 Frameworks For Compelling Stories.
- The 7 Sales Stories.
- The 5 Things That Add Credibility To Your Stories.
- The Technique I Use To Remember EVERY Story In My Arsenal.
- How To Use Stories When You Prospect.
- How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
- How To Use Stories To Sell Change In An Organization
- How To Captivate Your Prospect With Your Delivery.
- How To Leverage The “Theme and Variation” Tactic.
When?
Thursday, October 11th, at 11:30 am EST.
Can’t Make It Then?
Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!
What Do You Get?
(1) 90 Minute Webinar
Worksheets
How Much?
$99
Click HERE to join us!
