Paul Castain's Blog

How To Find Prospects Who Are Predisposed To Say “YES!”

Posted September 24, 2019

Wouldn’t it be great to get in front of prospects with a strong sense of urgency?

But can we really find these types?

The good news is that we actually CAN when we identify “Trigger Events”

A “trigger event” is something that’s going on in your potential client’s world, that leads to a higher probability of them needing what you sell, right now!

Example: You sell printing and you notice that a company is relocating.

That’s a “trigger event” because they’ll probably need to update their collateral with the new address.

For me, a trigger event could be a company that’s hiring sales reps.

Those sales reps need to be trained and guess what I sell?

Here are a few generic “trigger events” to get you thinking;

Companies that are hiring, changes in company strategic initiatives, new decision maker, events, earnings good or bad, product launches, online reviews, PR news releases.

Sales Managers: Make this the topic of your next sales meeting and brainstorm the “trigger events” that your team should be on the look out for!

Think about the “trigger events” that are relevant to you and your potential clients because;

If you’d like to experience less no’s;

Start with someone predisposed to say YES!

We’re going to be discussing over 30 different types of “trigger events” (and how to leverage them) during our webinar, How To ROCK Your Sales In The Fourth Quarter, October 3rd, at 11:30 am EST!

Here’s what you’ll gain by joining us;

  • 4 Ways To Find Higher Probability Opportunities
  • 10 Ways To Get A Decision Maker’s Attention
  • 5 Of My BEST Email Templates
  • 5 Mistakes You MUST Avoid In The Fourth Quarter
  • 5 Ways To Expedite Your Deals BEFORE Year End
  • How To Add Another 3-6 Selling Days, BEFORE Year End

You’ll also get something that you NEVER get when you attend other webinars;

Personalized feedback from the webinar host!

I’ve prepared an important assignment for you that I will share at the end of the webinar. Once you complete the assignment, I’m going to offer feedback and suggestions!

When?

Thursday, October 3rd, at 11:30 am EST. Can make it then? Sign up anyway and I’ll send you the webinar replay and all the resources listed below.

What Will You Get?

(1) 60 Minute Webinar

Worksheets So You Can Follow Along

Webinar Replay (In Case You Can’t Join Us Live or If You’d Just Like A Second Helping)

5 Email Templates

1 Assignment With Personalized Feedback From Paul Castain

Bonus PDF: The 11 Forms Of Evidence That Expedite The Sale

How Much?

$149.

Please click HERE to reserve your spot.

Do NOT follow this link or you will be banned from the site!
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design