Paul Castain's Blog

“You Should Only Ask For A Referral After You’ve Earned It.” Nonsense!

Posted October 12, 2019

There are beliefs that we are aligned with that need to be questioned and challenged from time to time, like;

This myth that you should only ask for a referral after you’ve earned it.

When it comes to your clients, I agree, but if I only ask for referrals once I’ve earned them, I’ve lost opportunities with;

My Prospects

My Online/Offline Network

Referral Partners

You absolutely DON’T need to earn it with them!

Right about now, you get the naysayers, who love to tell you that nobody refers someone that haven’t worked with;

BULLSH*T!

Do you think insurance and your family’s future are kind of important?

I do too and that’s why I took a meeting with someone a family member referred;

That they had just met and hadn’t worked with yet.

They didn’t mislead me, they told me flat out, that they just met with the rep the week before and liked what they had to say.

Now since I trust this family member, I took the meeting and wound up buying a sizable life insurance policy.

I didn’t get offended or indignant that someone would suggest something they hadn’t tried yet;

I appreciated the referral because I didn’t even know where to begin.

Here’s the part that blows my mind about referrals;

We’ll cold call, cold email, walk into an office cold, etc, but;

We refuse to simply ask someone who they might know that could benefit from our widget!

And by the way;

I’ve been asking for referrals from prospects and my network for 22 years now and;

I’ve never had anyone tell me to f*ck off!

When the day comes that someone does tell me to f*ck off (I live in New York so its only a matter of time);

I think I’ll get over it knowing;

How much found money I’ve made by having the balls to ask non clients for referrals!

One more thing . . .

We talk about referrals in Session 8 of our Rock Star Academy program. There’s a simple way that I teach my clients to ask for referrals that doubles and triples the referrals they’ve been getting.

We also talk about referral sources the average sales rep misses. Why? Because these referral sources AREN’T your clients but there, I’ve gone and said too much!

Here’s what the rest of the program looks like;

Session 1: Creating An Effective Prospecting Plan

Session 2 : 20 Ways To Create Opportunities

Session 3: Meticulous Pre-Call Planning

Session 4: Cold Emails That Get Opened, Read, and Responded To

Session 5: A Cure For The Common Cold Call.

Session 6: Social Selling Tactics

Session 7: Network Like A Pro

Session 8: How To ROCK Your Referrals

Session 9: How To Get Your Dream Client’s Attention

Session 10: Creating A Kick-Ass Prospecting Cadence

Session 11: How To Take Control Of Your Prospect Meetings

Session 12: Presenting Your Solutions With IMPACT!

Session 13: Negotiate Like A Pro

When? 

You’ll get your first prerecorded session immediately and then a new session will arrive every Monday after that.

What’s included?

(13) 45-90 Minute Pre-Recorded Sessions Delivered Once per week.

Worksheets For Each Session

Homework Assignments

Templates (Actually A Ton Of Templates)

3 Bonus e-Books

Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.

What’s the investment?

$799

Please click HERE ASAP to join us for this program.

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Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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