Paul Castain's Blog

What Do You Say To A Potential Client After The Initial Attempt?

Posted October 15, 2019

“What Do You Say To A Potential Client After The Initial Attempt?”

I wish more sales reps would ask this question and quite frankly;

I wish more Sales Managers would make this topic a discussion in their team meetings!

Why?

Because most sales reps don’t have a plan and if we’re being totally honest;

It shows!

Your messaging SHOULDN’T always be about setting an appointment, discovery call, demo, meeting, etc.

That’s how you bore the recipient and;

Get disregarded and deleted!

As a business owner, I can tell you first hand, that;

Most of the sales messaging I receive is comprised of;

a) Telling me sh*t I have no interest in.

b) Continually pushing for an appointment I have no interest in.

But here’s the thing;

I actually might have interest in their widget, but;

I’ve been conditioned by their previous messaging to disregard them!

So here are the questions I’d like for you to ponder;

In what ways can I convey a message that’s more relevant to the recipient?

In what ways can I continue to convey a message that’s more relevant after the initial attempt? I mean you can’t keep saying the same sh*t over and over, right?

In what ways can I change up the vehicle of that message (phone, email, snail mail, FedEx, drop in, drop off, text, LinkedIn, etc)

And when you’re ready for some answers, register for our Sales Messaging webinar on October 23rd, at 11:30 am EST.

Here’s what we’re going to discuss;

  • How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts.
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
  • The 3 Email Templates That Can Consistently Generate Appointments For You.
  • 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
  • How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh wait a minute, look what I found, a template to help you ROCK this tactic!
  • How To Use The “Little Bighorn” Tactic To Generate New Opportunities. I’ll even throw in an easy to use template. Don’t pretend like you didn’t know I was going to give you the template.
  • 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
  • 12 Ways To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. OK, if you insist, I guess I’ll throw in 10 of the email templates I’m using on LinkedIn.
  • How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out
  • How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.

When?

Wednesday, October 23rd, from 11:30 am EST to 1:00 pm EST.

Can’t make it on October 23rd? Sign up anyway and I’ll send you the webinar replay and ALL of the extras listed below!

You’ll Also Get These Extras;

Aside from the 90 minute live training and webinar replay you’ll also get;

A Secret Resource Link With Bonus PDFs and Reinforcement Content

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting 30 templates. You’re welcome!)

PDF With My (10) Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?

$99

Please click HERE or the button below to secure your seat in this webinar!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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