Paul Castain's Blog

Three Phrases That Will Make Or Break Your Sales Results

Posted January 15, 2020

There are three phrases that absolutely WILL make or break your results this year.

The first one drives me bat sh*t crazy!

“I know that”

This is a misleading phrase because it usually equates to someone confusing KNOWING with actually DOING.

For example, I bet if I told you that sending a handwritten thank you note is a smart move;

You’d probably eye roll my ass and tell me “I know that” or “That’s Sales 101” and if I followed it up by asking “So that means you’re doing it, right?” you’d look at your phone and break eye contact.

The “I know That” Reality Check;

Next time you find yourself spewing that God awful “I know that” stuff, ask yourself “Do I know it and I’m actually doing it, or do I need to shut my mouth and get to work?”

“We’ve/I’ve always done it this way”

Again, nothing new here, but;

Old habits die hard and we all have old habits that no longer serve us!

The problem with this phrase is that it shuts down opportunity.

Many of you entered the new year/new decade thinking you didn’t have to change a thing, while;

Expecting BETTER results.

As my friend Dwight would say “False!”

Remedy;

Ask yourself the following question;

“What’s a BETTER way?”

Notice how I DIDN’T write “Is there a BETTER way?” subtle difference in the wording, but a mammoth difference in how your brain will direct you.

“Is there?” presupposes that there might not be a better way;

“What’s a better way?” presupposes that there IS a better way out there so keep your eyes and ears open!

By the way;

You need to be asking this with EVERYTHING you do in sales.

Otherwise, you become robotic in your habits and;

Limited with your results!

There you have it;

3 phrases that will make or break your sales results!

EVERYONE Needs A Coach!

Especially those who THINK they have it figured out!

To have a look at my 2020 Sales Program click HERE.

To contact me to discuss you or your team’s challenges click HERE.

Paul Castain
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