Have you ever been pigeonholed by a client?
We become “pigeonholed” whenever a client labels us the person they go to for one thing but meanwhile we offer many other things they’re buying from someone else.
The reasons for this can vary but more often than not, it’s a simple awareness thing.
This can present a bit of a challenge for us because we don’t want to go over the top with the “Did you know we also offer ______” stuff.
So what the heck do you do?
There are many things I do to keep the various things I offer front and center with my clients.
Today, I want to focus on just one!
First, I made up a single sheet with 10 things I offer.
Note: I didn’t want the sheet to contain lots of words or narrative of any kind.
Why? Because people are far too busy to read that stuff! It’s also very typical and I’m not typical.
Next, I wasn’t digging the whole “10 Things I Do For My Clients” or “10 Ways I Can Work With You” thing . . .
So I decided to have some fun and do something that underscored the “Castain” brand;
While speaking to something my clients need;
They need help becoming sales rock stars!
So, I created;
“10 Ways I Rock With My Clients” Simple, elegant and no sh*tty marketing speak!
I sent it off to my designers and let them work their magic.
Here’s what they came up with . . .
It’s fun, its informative and its brief enough to get read.
It’s also a versatile piece!
I can send this to my clients in an email.
I can link to it in a PS in my auto signature “PS Here Are Some Other Ways We Can Work Together” You ARE using the “PS” in your emails to promote other services, right?
I can include it as a page in my proposals.
I can even upload it onto my LinkedIn profile.
Do I think this crazy little PDF will change the world?
Hell no, but;
I do believe it will serve as yet another way to let my clients know that I have additional services to offer.
I’m also of the belief that’s it’s a breath of fresh air because it ISN’T typical!
I have several other suggestions on how YOU can keep yourself from getting pigeonholed and will be sharing ALL of them during Session 3 of our Winter Sales Camp Download.
Here’s what the program looks like;
Session 1 How To REALLY Get A Decision Maker’s Attention
- The one phrase that will immediately set you apart from your competitors.
- How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
- 5 email tactics your peers are using to stand out.
- BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
- 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.
Session 2 Multi-Channel Prospecting
- 4 LinkedIn tactics EVERY sales rep should leverage.
- 2 ways to create WARM Calls instead of cold calls.
- 2 referral sources you’ve completely neglected.
- 5 ways to use snail mail to set yourself apart.
- 2 email tactics that generate appointments.
- BONUS: 50 cold email templates.
- 5 ways to use a “reverse call to action” to create interest.
- How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.
Session 3 Maximizing Account Potential
- The one mistake that hurts your clients and your paycheck!
- A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
- How to get the inside track on new opportunities.
- How to get access to additional stakeholders WITHOUT offending your contact.
- How to expand to other locations, divisions, etc.
- How to add value via ideas, surprises, and resources.
- BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.
Session 4 Expediting Your Deals
- How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
- 8 ways to safeguard your deals and keep them moving forward.
- How to leverage the “theme and variation” tactic.
- How to preempt and respond to obstacles, stalls, and objections.
- 3 tactics to use if you feel you’ve been “ghosted”.
- BONUS PDF: 100 sample questions to ask your prospects.
When?
You’ll receive the entire course immediately, but by all means;
Go at your own pace!
Where?
Your computer screen.
What’s Included?
(4) 60 minute pre-recorded sessions with over 75 actionable tips
Worksheets
50 email Templates
5 Bonus PDFs
(4) Assignments and individualized feedback from Paul Castain
Access to secret resource page with additional PDFs, articles, etc
Email access to Paul Castain to answer any questions related to the course material
Note: Since this was previously recorded over the summer, you will hear a few references to summer (maybe 10% of the program) but ALL the tips can be utilized year round!
How Much?
$375.
Please click HERE to join us for our 2020 virtual sales camp!
