Paul Castain's Blog

Why Do You Only Use The Phone and Email For Prospecting?

Posted January 31, 2020

95% of the reps that come to me for help are only using phone and email.

So I put the question out there;

“Why are you only using phone and email for prospecting?”

This is what they tell me;

“Because it works!”

So when we find two things that work they automatically render ALL other possibilities useless?

Perhaps we’re thinking that other forms of outreach are replacements instead of COMPLEMENTS?

This doesn’t have to be a “one versus the other” thing, right?

“Because I’m comfortable with phone and email”

I get it, but you know who doesn’t get that?

The decision maker you’re trying to communicate with!

They don’t give a sh*t about what makes you comfortable. It was NEVER about you!

When you only utilize the phone and email, you miss out on potential clients who favor those other venues.

You’re leaving money on the table!

“This is the way I/we’ve always done it.”

I bet Blockbuster Video used to say this all the time and Netflix probably still laughs about it!

Not a very good reason to shut yourself off from additional forms of outreach.

Challenge your beliefs regularly because things that once served you might be limiting you today!

“I prefer phone and email”

Did I mention that the people you’re trying to contact don’t give a sh*t about what YOU prefer?

“I don’t know how to use additional forms of outreach.”

So that means you get a pass?

What are you going to do about that? Continue to avoid it and lose opportunities because of it?

On February 13th from 11:30 am – 12:30 pm EST I’m going to not only show you HOW to create a prospecting cadence that uses not only phone and email but;

Things like LinkedIn, snail mail, drop ins, drop offs, creativity, text messages, video, warm intros from mutual contacts, etc

I’m also going to give you 3 complete prospecting campaigns along with the scripts, templates, and tactics,

Here’s what you’ll learn by joining us;

  • 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
  • 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
  • 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
  • 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
  • How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!

When?

February 13th from 11:30 am EST to 12:30 EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay, templates, scripts, etc!

Here’s what’s included;

(1) 60 Minute Webinar With Over 25 Actionable Tips

Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again

(3) Ready Made Prospecting Cadences Complete With Scripts and Templates

(1) Bonus PDF With 30+ Creative Prospecting Ideas

(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”

How Much?

$99

 

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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