Paul Castain's Blog

A Neglected Tactic To Include In Your Prospecting Cadence

Posted February 2, 2020

Here are two things you should include in your prospecting cadence to;

Get the attention of that decision maker you’ve been trying to speak with!

First, a soapbox moment;

You DO understand that the #1 reason why you need to be on LinkedIn is that there AREN’T ANY “GATEKEEPERS” there, right?

So let’s talk about how you can seriously stand out with that decision maker since you’re going to have direct access via LinkedIn!

Do This And You Stand Out From “Hello”

Send an actual (as in handwritten) “Thank you” note for accepting your invite.

Send that in addition to an email that you’ll just happen to time AFTER they’ve received your note.

At the end of the email, ask a question.

Questions, inspire responses, responses create dialogue, dialogue creates propinquity and propinquity helps you stand out.

Use The “Icebreakers” LinkedIn Gives You Differently Than Everyone Else

Everyday, LinkedIn gives you conversation starters via the notifications icon.

It will tell you about those in your network who have new jobs, new roles, work anniversaries, birthdays.

Most people use LinkedIn’s sh*tty template for congratulating a connection but; you’re BETTER than that so why don’t you do something NOBODY does;

Send a handwritten note via an ancient technology known as “snail mail”.

I’m guessing your connection isn’t going to say

“That’s lovely but please put it over there in the stack of all the other cards and embedded videos I’ve received from my LinkedIn network”

And that’s it!

Seriously, do those things and you’ll be remembered, you’ll create dialog and;

I’m not sure that I see a downside to those things!

One more thing . . .

On February 13th from 11:30 am – 12:30 pm EST I’m going to not only show you HOW to create a prospecting cadence that utilizes phone, email and;

Things like LinkedIn, snail mail, drop ins, drop offs, creativity, text messages, video, warm intros from mutual contacts, etc

I’m also going to give you 3 complete prospecting campaigns along with the scripts, templates, and tactics,

Here’s what you’ll learn by joining us;

  • 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
  • 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
  • 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
  • 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
  • How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!

When?

February 13th from 11:30 am EST to 12:30 EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay, templates, scripts, etc!

Here’s what’s included;

(1) 60 Minute Webinar With Over 25 Actionable Tips

Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again

(3) Ready Made Prospecting Cadences Complete With Scripts and Templates

(1) Bonus PDF With 30+ Creative Prospecting Ideas

(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”

How Much?

$99

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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