Paul Castain's Blog

Please Read This If You Do Even The Slightest Bit Of Prospecting!

Posted February 6, 2020

You owe it to yourself to pick a decision maker’s brain regarding the emails and phone calls they receive from sales reps.

Seriously, you need to either speak with someone in your organization, or perhaps family, friends, or even your clients.

It will enlighten the sh*t out of you!

You’ll most likely come to the realization that you and your sales peers;

Look the same

Sound the same

Show up the same

Utilize the same cadence

Utilize the same tired tactics.

Update Because Of Covid-19

You’re going to want to learn what comes across as valuable and what’s coming across as shallow due to the pandemic (Updated on March 31st, 2020)

This is why you absolutely MUST speak with the decision makers at your company to get THEIR insight!

Sales Managers: Perhaps you could invite the decision makers from your company to join the next sales meeting?

Ask them to forward emails that are helpful and forward ones that came across as insensitive.

You could even do this as a webinar for your team.

Kind of important right now, no?

Covid-19 How To Prospect In The Weeks Ahead

Prospecting hasn’t gotten any easier for us these past few weeks.

You have decision makers (who were already distracted) completely consumed with trying to survive another day.

You have other decision makers getting sh*tty (and rightly so) because of the insensitivy of the sales rep cold calling them.

Then you have all these “thought leaders” telling you that you should just “add value” and “be kind” at a time like this, but;

How can you do that WITHOUT giving away the store?

Many of you either don’t know what to say when you prospect at a time like this or;

You’re simply tapping out and avoiding it altogether.

I thought it might be time for a resource to help you through these challenging times!

It’s a 4 session course, that I’ve loaded with tons of extras, and;

You can join us from the safety of your own home.

Here’s the plan;

Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.

Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.

A thought process that smart companies utilized during the last recession that changed their results dramatically.

A philosophy American Express pioneered that could work wonders for you right now!

How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.

Session II: Retooling Your Cold Calls.

3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.

3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!

How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.

How to create “mental body armor” and avoid burnout!

Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.

Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.

10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!

A PDF With 10 Subject Lines

The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!

What you should do INSTEAD of putting endless hours into posting content.

10 LinkedIn templates that will help you stand out with your network.

Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!

The 5 components of your cadence that MUST be adjusted during Covid-19

3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.

A tactic that creates anticipation for your next call, email, etc.

When?

Our virtual class is in session starting April 14th from 11:30 am – 12:30 pm EST and we’ll meet each Tuesday until our final session on May 5th.

“What happens if I can’t make a session?”

Then you’re screwed and there’s nothing I can do for you! Just kidding, I got you covered! I record each session and will send the recording out later that day. Go at your own pace, I don’t want this to be a hassle for you!

What’s Included?

(4) 60-75 Minute “Live” Training Sessions

Recording From Each Session (Sent Later That Day)

(3) Phone Scripts

(3) Voicemail Scripts

(10) Email Templates

Bonus PDF With 10 Attention Getting Subject Lines

(10) LinkedIn Templates

(3) Complete Prospecting Cadences With Scripts and Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to secure your spot in this program!

TRAIN YOUR ENTIRE SALES TEAM FOR $999!

Yep, Whether you have 8 sales reps or 8,000, you’ll only pay $999 total and;

Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.

We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.

Click HERE to purchase the team option.

QUESTIONS?

Click HERE to contact me.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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