Having trained over 25,000 sales reps worldwide;
I’ve seen (and heard) all kinds of phone scripts ranging from show stopping incredible to;
So awful the caller should have put everyone out of their misery by hanging up on them self!
Want to know what constitutes an AWFUL phone script?
It’s any script that leads with ANYTHING that is irrelevant to the recipient and;
Unfortunately that’s what the majority of sales reps do!
Whenever you immediately start talking about your company, your value prop, solution, even social proof statements about those you’ve helped;
It isn’t something that the recipient cares about, yet!
For a while now, I’ve offered a simple solution that works with ANY prospecting vehicle (phone, email, LinkedIn, snail mail, etc)
Ready?
Oh, and you’re not allowed to roll your eyes and tell me I’ve written about this dozens of times if you aren’t actually doing it!
Use your research to lead with something relevant to the recipient, ideally a trigger event!
Whenever I’m able to find something during my research, I lead with;
“I noticed that (fill in the blank with something you noticed)”
If a trigger event for you is a product launch;
“Hi John,
I noticed that you’re launching the TPS Reportinator II next month”
You don’t have to always use that phrase.
If you noticed a blog post where it seemed like a cry for help;
“Hi John,
I enjoyed your company’s blog post today titled “Why we hate our sh*tty sales training program”
When you lead with things people care about (hint: it isn’t you, your company, or your solution) people tend to listen!
Forgive me for stating the obvious, but;
When people are listening they aren’t objecting and ushering you off their phone!
So whether you use an actual phone script, a bulleted outline, or a mental framework;
ALWAYS lead with the recipient’s world!
IMPORTANT!!!
If you plan on joining us for our prospecting webinar next week, you’ll want to sign up ASAP!
Registration will be ending shortly because I can only take on a limited amount due to the individual feedback I’m providing after the webinar.
Here’s what you’re about to miss;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
No theoretical bullsh*t, No “prospecting 101” stuff, and no “Rah Rah”
Just actionable tips, scripts, and templates to help you up your prospecting game!
When?
Thursday, February 23rd, from 11:30 am – 12:30 am EST and I’ll be sending out the webinar replay if you can’t join us live or you’d like to go back for a second helping!
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
