Mark Victor Hanson shared some great advice he field tested after writing Chicken Soup For The Soul.
Mark and co author Jack Canfield had published the book (no easy task since it had been rejected by 144 publishers) but they had a much bigger dream for the book and that was the best seller list. Once again, they knew this would be no easy task and that it would require a daily focus to move them toward their goal; inch by inch!
They came up with a plan to take 5 actions every day toward their goal.
Some days it was a struggle for them to come up with something new, creative and exciting. Other days they were able to brainstorm ideas that quite frankly were pure genius!
During the OJ Simpson Trial (the first one) they had heard that the Jury had been sequestered.
They thought perhaps if anyone could use a little Chicken Soup For The Soul it was them!
They sent copies to the jury and when they reached a verdict and all those news cameras were around, guess what book they were holding?
Think about the free advertising they received as news coverage went out to who knows how many millions of viewers. Nice ROI on a simple question each day of “What 5 actions shall I take?” huh?
Today, there are over 250 “Chicken Soup” titles that have sold over 110 million copies.
Oh, and “Chicken Soup For The Soul” branded products have exceeded 2 billion dollars! Not bad considering the rocky start!
I’m wondering if we can benefit from the concept of a daily focus of even 1 action toward a particular goal.
Perhaps there’s an account we want to grow?
How about you winning top sales rep in your organization?
Find that dream job?
Some pounds to shed?
Conquer the world?
Write that book?
Take that dream vacation?
Buy that home?
Become a thought leader in our industry?.
Note: Doing this every day not only helps with your focus, it helps condition your brain to continually find the answers you need to be successful.
Just in case this sounds way too simplistic, I would like to invite you to think about: The power of a daily focus of 1 action over even a 90 day period. Over a 6 month period, A year?
How much ground could you cover with a relentless daily focus of 1? Actually, think about the momentum! Now there’s a Red Bull Adrenaline shot for keeps!
It’s actually quite deadly when you do the math!
Action: Revisit your goals, dream,s and that BHAG (Big Hairy Audacious Goal) and dedicate yourself to at least 1 daily action towards their attainment.
Challenge yourself to try different things, make note as to what is working, what isn’t.
When You’re Ready To Jump-Start Your Sales Results;
I am NOT your typical coach!
I work with my clients in a very different way than traditional coaches!
A traditional coach will ask you lots of questions, and lead you on a path of self-discovery – while providing you with very little of what experts refer to as “answers!”
By the time people reach out to me, they have lots of questions of their own and could sure use some answers. That’s why I created a very different coaching format.
Here’s what our time together would look like:
- We’ll start off with a quick update from you. I’ll want to know what you’ve been up to, what’s challenging you, opportunities you’re in front of etc so we can brainstorm.
- Next, we’re going to have some accountability by reviewing the action items from our last session.
- We’ll then dive right into either a sales lesson I’ve prepared for you or brainstorming a challenge or opportunity you’re facing.
- We’ll conclude the session with you telling me what you feel your action items should be. My job is to make sure you aren’t babying yourself while at the same time, aren’t working yourself into an early grave!
- Each session is approximately 45 minutes.
And YES, I coach sales leadership on everything from hiring sales rock stars, onboarding them, training them, coaching them, how to have killer sales team meetings, creating a performance culture etc!
Between Sessions
- I’ll ask you to email me an update on your progress. You’ll receive feedback and additional email support. Our relationship will always extend beyond that time when the proverbial “meter is running.”
You’ll also receive occasional reinforcement emails, content etc from me.
What Makes Me Unique
For starters, I’m not one of these reps who sold for like 15 minutes and decided to get out and do something “safer,” I’ve been actively selling for 30+ years.
And I’m not someone who only cares about his paycheck turning the other way while you slack.
I recognize that no matter how great a training event might be, there needs to be a reinforcement component in order for training to ‘stick!’
In this program we work – and you’re going to sweat.
I take my job as your coach seriously and I insist you take your time with me seriously too.
Not ready to make that kind of commitment?
Then stop here and do some soul searching!
Ready to make that commitment?
Please read on!
When You Sign Up For This Coaching Program, You’ll Get:
- (12) 45-minute, one-on-one sessions via phone or Skype
- Email support during the 6-month program
- Reinforcement emails during the 6-month program
I’ve trained and coached over 25,000 sales reps, sales leaders and business owners!
Invest In A 6 Month Membership In Castain’s Coaching Program and Take Control Of Your Success!
Investment: $1999
Once your payment is received, you will receive an email from me to set up an initial call to review scheduling options and discuss what you’d like to accomplish during our time together. There is no charge for this initial call and it won’t count toward the 12 sessions you’ve purchased.
It all begins with the courage to:
- Call me: (631) 455-2455, or
- Email me: paul@yoursalesplaybook.com
