There are lots of things competing for your prospect’s attention under normal circumstances let alone during a global pandemic!
That’s why repetition is key and;
You need to premeditate when and where you will reinforce key points you want them to OWN.
Some ideas for you to ponder;
What are some compelling reasons why a prospect should take a meeting with you right now vs AFTER Covid-19?
Might be something worth repeating, no?
How about key benefits of your solution as they relate to your prospect’s biggest challenges and opportunities during Covid-19?
Things that reduce fear, doubt, skepticism, and objections during Covid-19?
How about something that your prospect emphasized during a call or perhaps in an email response?
How about an idea that reinforces your value to the prospect?
How about a resource that shows you were listening?
How about a story or an example to reinforce a point?
How about an analogy to help reiterate a point?
The key to using repetition during your sales cycle is to make sure it’s;
Done in a way that it doesn’t seem like you’re saying the same, exact, thing, over and over again.
Advertisers use the power of repetition all the time.
The most popular songs repeat riffs and catchy phrases.
Do you think the art of repetition is ever used during a political campaign?
So let’s agree that communicating ANY selling point in a “one and done”fashion disrespects the fact that our prospects;
Have WAY too many things competing for their attention already!
I’m going to be sharing numerous tactics to help you during our How To Utilize Appropriate Sales Messaging During Covid-19 webinar.
Here’s what we’re going to discuss;
- 10 Ways To Add Value. The big advice right now is to “be kind” and “add value” but how do you do that while trying to get in front of MORE opportunities? I’m going to include actual examples that I’ve been using as well as examples from your peers!
- 2 Messaging Tactics You Need To Leverage ASAP! Times have changed and therefore your sales messaging must change too!
- 3 “Covid-19” Specific Phone Scripts. Don’t even think about cold calling the same way you always have!
- 10 “Covid-19” Specific Email Templates. Want to stand out with your emails WITHOUT coming across as an insensitive ass? I got you covered!
When?
May 14th from 11:30 am – 12:30 pm EST
What’s Included?
(1) 60 Minute Webinar
Webinar Replay
(3) “Covid-19” Phone Scripts
(10) “Covid-19” Email Templates
How Much?
$99
