Offer This To Undecided Prospects During The Pandemic

The other day, I shared a few ideas on how you can reduce hesitation, doubt, skepticism, and even objections.

With everything going on in the world right now, do you think decision makers are a tad more;

Doubtful

Skeptical

Hesitant

This leads to indecision and at the very least;

A much longer sales cycle!

That’s why you need to use social proof!

What is social proof?

Its a concept that people will adapt their behavior based on what the masses (particularly their peers) are doing.

This is particularly powerful right now because we’ve never been through the events we’ve been experiencing lately, so;

We’re looking to the crowd, the industry, our peers;

To see what they’ve been doing and if it validates something we’ve been considering.

And that brings us to something of yours that is in desperate need of a makeover;

Testimonials!

But not just any kind of testimonial;

Testimonials that ideally talk about how valuable you and your solution have been during the pandemic.

Why would this be ideal?

Because your prospects are hesitating BECAUSE OF THE PANDEMIC and;

If you can offer some recent proof that you and your solution helped drive revenue, reduced overhead, helped them do more with less, increased, decreased, you get the idea;

Then you’ve given them a peer’s perspective of the value in utilizing you and your solution TODAY!

I’m willing to bet that your competitors are doing this. IF they’re offering testimonials, it’s probably the same tired ones they’ve been dusting off for years.

Things have changed and you need to show them that you and your solution are more relevant and valuable than ever before!

So your assignment for today is to go back to any client you helped during the pandemic and ask them for a testimonial.

And make sure that they not only mention your solution and your company;

Make sure they mention YOU specifically.

There’s actually one other thing you can do with this and I’ll share it with you tomorrow.

How Sales Reps Can Navigate The Reopening Of Business

Join us on June 25th from 11:30 am to 12:30 pm EST as we explore;

How To Become More Valuable and Relevant To Your Prospects and Clients During The Reopening Phase.

4 Approaches To Finding New Opportunities During The Months Ahead.

An Important Tactic To Ensure That You Remain “Top Of Mind”.

4 Email Templates That Will Help You Stand Out Right Now.

2 Phone Scripts Designed For The Reopening Phase.

How To Keep Your Deals On Track When Your Prospect Is Incredibly Distracted.

When?

Thursday, June 25th, from 11:30 am to 12:30 pm EST

What’s Included?

(1) 60-75 minute live training

Webinar Replay

4 Email Templates

2 Phone Scripts

1 Follow Up Cadence To Keep Your Deals On Track

How Much?

$99

Paul Castain's Blog