Here’s a shocker;
Decision makers are hesitant right now, thanks to the pandemic, but;
What can YOU do about that?
Well, hopefully by now, you have some success stories of how you helped other companies during the pandemic, no?
Start sharing those stories in your cold outreach, during your demos and followup, in the content you post on LinkedIn, etc.
Why?
Because when people are hesitant, they’re typically interested in how people, just like them, handled a challenge, in fact;
In Paul Smith’s Sell With A Story, he suggests using the phrase;
“Just like you” at the beginning of this type of story.
So if I were to talk with someone in the printing industry about how I helped someone in their space, I might begin by saying;
“(Name), I wanted to share how I was able to help someone, just like you, not only survive the last few months of the pandemic, I want to share how they’re actually thriving”.
If you don’t have a good story from their space, how about one that involves someone in a similar role?
Stories are incredibly powerful (or at least can be) because they can jumpstart our emotions as well as provide some gentle peer pressure.
Action Item: Get your sales team together for a conference call and brainstorm success stories that occurred during the pandemic.
Have everyone write them out and send them to someone who will compile them all in a Google Doc.
Practice telling these stories with your team.
Create templates you’ll use for email, phone, etc.
Sales Managers: This is an important meeting you should consider having ASAP!
Stories Are 1 of 12 Types Of Evidence I Share In Our Prospecting During Covid=19 Download.
Have you downloaded it yet or are you hoping this pandemic thing will blow over by tomorrow?
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospects are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for the heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to gain access!
