THE Worst Prospecting Phrase EVER!

The worst prospecting phrase has nothing to do with your opening statement on a call or email.

It has nothing to do with how you choose to communicate your value proposition.

In fact, the worst prospecting phrase isn’t even something you would say to a potential client.

The phrase is actually said in defense of YOUR preferred prospecting venue and;

It usually goes something like this;

“I prefer the phone”

“I prefer email”

“I prefer LinkedIn”

There are several reasons why I believe this is the absolute WORST prospecting phrase EVER (Was I dramatic enough with my caps?).

Nobody and I mean nobody gives a sht about YOUR preferred venue for communication.*

Seriously, they don’t, but;

They DO care about THEIR Preferred Venue For Communication.

When you make a statement like “I prefer email”;

You’ve just shut the door on all the people who hate email but;

Find the phone or LinkedIn to be more favorable.

I reject the question . . .

There was an interesting scene in the 1991 movie “Mobsters” when Arnold Rothstein puts Lucky Luciano on the spot;

Arnold Rothstein: “Mr. Luciano, you’re walking down the street. Suddenly you realize you’re being followed. It’s a hit. Walking towards you is a second gunman. You have time to fire at only one of them. Which one do . . .”

Lucky Luciano: [cutting him off] “I don’t accept the question. To live, I gotta kill ‘em both.”

I love that scene because it represents a prospecting mindset many refuse to have;

For you to survive and/or thrive, you need every option you can deploy and NOT some lame “I prefer ______” BS!

Today, you’re cordially invited to stop limiting your opportunities to what YOU prefer!

Building Up Your Cold Calling Chops

On September 17th, at 11:30 am EST, you’re going to take better control of the phone!

During this 90 minute webinar, you’ll gain access to;

6 Ways To Optimize Your Calling Time
How To Warm Up Even The Coldest Of Cold Calls
5 Email Templates That Position You For A BETTER Call
How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
How To Capture A Decision Maker’s Attention Within The First 8 Seconds
How To Utilize “Pattern Interrupts” To Subtly Gain Control
My 3 Step Objection Buster Formula
3 Exercises That Will Build Your Cold Calling Chops

When?

Thursday, September 17th from 11:30 am – 1:00 pm EST

What’s Included?

(1) 90 Minute Webinar

Webinar Replay

(5) Email Templates

(1) Phone Template

Bonus PDF With Responses To Typical Phone Objections

Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles

How Much?

$99

Paul Castain's Blog