Paul Castain's Blog

3 Things You Should Never Allow While Prospecting (Especially Coming Up On Year End)

Posted September 25, 2020

Like you, I’m challenged with finding the time to prospect but;

I also know that its an important part of my overall sales system.

So when I’m able to get that time on the calendar, I REALLY need to make it count;

Especially going into the fourth quarter!

There are 3 things that I NEVER do during my outbound calls (and actually one thing that I never do BEFORE making my outbound calls) Let’s start with that one.

Feel free to write this one off as basic, but I’m willing to bet that this might be an issue with you too.

Here it is . . .

When I schedule my calls, short of the world headquarters of Castain Training Systems being on fire, I hardly ever break that appointment with myself.

Why?

Because fair is fair!

I say that because when I set an appointment to meet with a potential client or train a sales team, I would never break that appointment.

So fair is fair . . .

When I set an appointment for me, I won’t break that appointment!

Now that we’ve gotten that out of the way;

Let’s talk about the 3 things I NEVER do while making outbound calls.

I WON’T Take Inbound Calls.

Why? Because it cuts into my outbound call time and since I call in 25 minute call bursts, you won’t have to wait more than 25 minutes for me to return your call. If that’s unreasonable, I’m thinking you should take your business elsewhere.

There’s another reason too, and it requires me to ask my ego to leave, so hold on a sec . . . OK. I know something about myself that many people are afraid to admit. Given the choice between the possibility of getting my ass kicked on an outbound call vs a nice safe inbound call from a client, which one do you think I’d rather participate in?

Your brain loves to keep you away from unpleasant stuff, so it subconsciously gives you “avoidance activities”.

What I’m offering here is a compromise by checking my messages every 25 minutes or if you prefer, hourly.

I WON’T Check Emails Etc.

I’ll get to the “etc” part in a second.

I won’t check emails because it takes me away from the task at hand . . .

Making outbound calls!

 “But what about your clients and that prospect who’s ready to give you the deal?”

They can wait 25 whole minutes. Seriously. We’re not talking about days or hours, we’re really talking minutes.

As far as the “etc”, I don’t allow pop-ups of any kind.

I don’t want anything taking my attention away from making my outbound calls.

And while we’re at it, I WON’T check LinkedIn or any of my social accounts during outbound calls. Somehow the world has been managing just fine without me.

Oh, and I get a lot more stuff done this way!

No text messages.

I WON’T Allow Interruptions From Coworkers During This Time.

On one hand, this is easy for me because I’m a one man act, but since I work from home, I still put a sign on my door that says

“Calls in progress!”

If you live in a quiet neighborhood, consider making your calls from your patio.

How about a nearby park.

How about from Starbucks so you can sound like a real douche who has no regard for others? Please don’t EVER do this!

It’s because of these 3 things that I get more done, in less time, than your average sales rep and;

Can focus my artillery fire on the things I need to be doing to finish 2020 STRONGER!

How To Finish 2020 STRONGER

So here we are again, rapidly approaching year end.  

For those of us in sales, that means a final push in order to finish the year STRONG!  

If only it were that simple!

For many of us, the pandemic sucker punched us at the end of the first quarter and we’ve been playing a game of catch up ever since!

But wait, there’s more . . .  

Between now and year end, there are a few obstacles you’re going to have to navigate.    

You have Thanksgiving which is really more than a 4 day weekend. People tend to “mentally check out” before and after which might cost you a week; that you really couldn’t afford to lose during a pandemic!

And then you have . . .  

A serious slow down (for many businesses) between Thanksgiving and January 1st.  

Buyers are going to “mentally check out” and forgive me for suggesting this, but you might be inclined to as well. After the sh*tty year many of us had, I get it! 

Add those things up, and you really DON’T have as much time as you would think to make it happen.  

So what do you do about it? Well;

I Have A Plan For You And An “Accountability Partner” To Help You Take ACTION!

That’s the biggest problem with most webinars, training, coaching, etc;

NO accountability!

Not on my watch!

I’m going to pair you up with another webinar participant and you’ll both have assignments and (get this);

Hold each other accountable for the most important part of the webinar;

The action YOU need to take to finish the year STRONGER!

I created a plan for you that includes; 

  • How to generate 30 additional phone appointments by year end.
  • 3 email tactics that will get you MORE responses and MORE appointments.
  • How to get an additional 3 days of prospecting on your calendar (BEFORE year end) WITHOUT working 1 extra minute!
  • How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
  • How to completely leverage the Fall/Holiday season to YOUR advantage.
  • 5 ways you can use creativity to get a busy decision maker’s attention.
  • 3 ways to expedite your deals.
  • What to do if you’ve been “ghosted”. 
  • 4 things you MUST do with your existing clients ASAP. 
  • 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
  • How to create a communication plan that will open new doors and help you close MORE deals.

When?

October 1st from 11:30 am to 1:00 pm EST.

Can’t make it? Sign up anyway and I’ll send you the webinar replay and hook you up with an accountability partner.

Here’s what you’ll get;

(1) 90 Minute Training Webinar

Webinar Replay If You Can’t Join Us Live Or You’d Like To Review Again

Personalized Feedback From Paul Castain Once You Hand In Your Assignment

Accountability Partner, So You Can Help Each Other Take ACTION After The Webinar

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session

How Much?

$99

Click HERE or the banner below to reserve your spot.

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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