Do you think that to a decision maker, most salespeople sound the same?
Do you think our emails look the same?
How about our cold calls?
That’s because most sales messaging centers around one flavor, and one flavor only;
“I WANT TO SELL YOU SOMETHING”
And right now, buyers are a tad sensitive to an overabundance of sales pitches!
And don’t get me wrong, I think it’s important that buyers know that we’re not looking for a bunch of buddies who never buy a damn thing;
It’s just that we aren’t changing it up enough to keep the courtship interesting.
So Instead of the same message;
Here are a few different “flavors” to try;
Send a resource to help them navigate during Covid-19
Send an idea (work from home, stretching their budget, increasing sales, doing MORE with less), etc
Introduce them to someone who can buy from them, help them, etc.
Invite them to an industry event, networking event, an event your company is hosting. And yes, right now, these are virtual events thanks to the pandemic, but that shouldn’t be an excuse NOT to invite!
Ask them a question. The best way to get a response in your emails is to end your email with a question.
Send a fact, a case study, a story, an analogy to solidify a point.
Send along something fun, funny (just keep it tasteful). People need a break right now because things are WAY too serious!
Congratulate them on a win, a new product launch, your contact getting promoted, a work anniversary, etc.
Wish them a happy holiday.
But here’s the thing . . .
It ISN’T business as usual right now, so;
Change it up!
How To Utilize Appropriate Sales Messaging During Covid-19
Make sure you snag a copy of my Prospecting During Uncertain Times resource!
It’s a download complete with 75+ tactics, 10 email templates, 10 LinkedIn templates, suggested subject lines, phone, and email scripts, that are focused on how to navigate the months ahead!
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospects are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for the heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3 start to finish cadences, complete with templates and instructions.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299 or you can train your ENTIRE team for $999.
Click HERE to gain access or email me by clicking HERE if you’d like to take advantage of the special team rate!
As always, I look forward to learning with you!
