The Best Days And Times To Send Your B2B Sales Emails

When is the best day and time to send a B2B sales email?

There are actually 2 answers to this and they are;

NEVER and it depends!

The answer is NEVER if your preview text doesn’t grab the recipient.

The preview text (aka Preheader Text) is the tiny bit of text that appears in your inbox to give you a glimpse of the email without opening it.

So if you lead with something sh*tty and irrelevant, probably no need to open that email, right?

At that point, it really doesn’t matter that you sent it on the right day at the right time because you lost them BEFORE they even opened the email!

The BEST day and time? It depends . . .

According to a study conducted by Propeller, It depends on the type of recipient you’re sending it to.

For entrepreneurs/workaholics;

Opens: Saturdays at 10:00 am

Clicks: Saturdays at 10:00 am

Responses: Saturdays at 10:00 am

Other decision makers;

Opens: Saturdays at 10:00 am

Clicks: Tuesdays at 10:00 am

Responses: Tuesday at 8:00 am

Your mileage may vary . . .

When do your prospects/clients typically read and respond to their emails?

SalesLoft and Hubspot offer easy solutions to help you track opens, clicks, and responses.

You can break this down further with buyer personas.

For example:

My clients typically fall into 3 categories;

Sales Reps

Sales Leadership

Business Owners

Each of them goes about their day differently, so I adjust my email outreach accordingly.

Perhaps you can do the same?

Try being more inquisitive with your prospects and clients and ask them when they typically read and reply to their emails.

Crowdsource this question on platforms like LinkedIn, Twitter, etc.

And last, but certainly not least, consider your sales emails one, big, experimental laboratory, and make note of what’s working, and what isn’t.

IT’S BEEN GETTING HARDER AND HARDER FOR US TO GET OUR PROSPECT’S ATTENTION DURING THE PANDEMIC!

In fact, prospect responsiveness is DOWN a staggering 40% since the onset of Covid-19 (according to LinkedIn’s State Of Social Selling Report).

That’s where I come in and I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

Here’s a sample of the emails we’re going to discuss;

The email my clients have been using that’s been getting high response rates during the pandemic.
The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
The pre-close email I’ve been sending since the pandemic began.
2 emails you can use if you’ve been “ghosted”.

When?

December 22nd from 11:30 am – 12:30 pm EST. I’ll be sending the replay and templates to all who can’t join us live!

What do you get?

(1) 90 minute action based training session

Webinar replay sent later that day

20 Covid-19 friendly email templates with subject lines

10 Covid-19 friendly call to actions

Email feedback from Paul Castain when you hand in your homework assignment.

How much?

$99

Paul Castain's Blog