If there’s one thing I’ve seriously over preached on this blog, it’s the importance of using “evidence” during the sales cycle.
We use “evidence” to reduce and even eliminate;
Doubt
Fear
Hesitation
Skepticism
Objections
And thanks to Covid-19;
Our deals are being stalled and in some cases, lost, because of;
Doubt
Fear
Hesitation
Skepticism
Objections
And that’s why you need an arsenal of “evidence”!
What types of things comprise ‘evidence”?
References and testimonials. Especially with regard to work you’ve done during the pandemic.
Bios (You do include your bio in your proposals, right?) People by YOU first. Don’t ever forget that.
Facts What facts can you offer to put your potential client at ease?
Before and after pictures
Screenshots
Statistics
Demos How can you modify your demo to help your prospect move on your widget NOW versus AFTER the pandemic?
Case studies, especially ones that occurred during the pandemic.
Demos
Samples
Examples that are Covid-19 related.
Analogies
Stories, especially ones that involve you helping clients realize BETTER results during the pandemic.
“Before and After” Pictures
Action Item . . .
Brainstorm this concept of “evidence” with your sales team or at the very least;
Think about it on your own, then;
Build a “Covid-19 specific evidence” file to help put an overly cautious buyer at ease, and;
Help expedite your deals in the weeks ahead.
Prospecting During Uncertain Times
I created a download complete with 75+ tactics, 10 email templates, 10 LinkedIn templates, subject lines, phone, and email scripts;
THAT ARE GEARED FOR PROSPECTING DURING COVID-19!
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospects are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for the heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to gain access!
