Paul Castain's Blog

One Question That Can Dramatically REDUCE Phone Objections

Posted February 5, 2021

One of the many unfortunate challenges in sales right now is the hesitation of decision makers to want to meet and;

If you’re fortunate enough to land a meeting, there’s a good chance they’re delaying a move forward with your solution.

What can you do to speed this up, WITHOUT being insensitive?

It starts with a question that you must be able to answer!

“What are the compelling reasons to do this now versus AFTER the pandemic?”

You need the answers to this question to get in front of those who will delay because of the pandemic, and;

You’ll also need the answers to this question to offer a viable reason to move forward with your solution NOW, versus whenever the pandemic chooses to go back from whence it came.

During a training session with some reps from the printing industry, they flagged less noise with direct mail right now as a compelling reason.

A group of real estate reps flagged low interest rates.

One of my software clients flagged the need for increased productivity at a time like this, and;

Someone else (same industry) flagged cost savings as a result of their solution that can help their clients live to fight another day.

One of the many compelling reasons I offer potential coaching clients is the need for a different playbook during Covid-19 and accountability to keep you taking action on days when quite frankly, you might want to call it an early day!

Let’s do a little exercise to get you thinking;

Can your solution help your clients increase top-line sales?

Can your solution result in happier employees, clients, and shareholders?

Can your solution instill employee, customer, and shareholder confidence?

Can your solution save time, money, help them do more with less?

Can your solution increase production?

Can your solution improve profitability?

Homework: Think of as many compelling reasons as you can and brainstorm this with your sales team.

Once you do this, consider supporting these compelling reasons with stories and other forms of evidence.

Oh, and once you complete this exercise you can now start offering a more compelling reason during your pitch and be proactive instead of;

Only offering it during a rebuttal to an objection.

Make sense?

How To Prospect SMARTER During The Pandemic

How do we reach decision makers who are now working remotely?

How do we navigate that whole “There’s a spending freeze until AFTER the pandemic” thing?

How do we stand out when decision makers are getting carpet bombed with messaging from sales reps?

Whether you want to admit it or not, prospecting has changed dramatically since the onset of Covid-19!

And if it hasn’t changed for you, perhaps it should have because adapting to this ever changing landscape is critical to your success as a sales professional.

That’s why I hope you’ll join us on Thursday, February 18th when I share;

  • How To Find Prospects Most Likely To buy During The Pandemic.
  • A 10 Point Prospecting Plan That Is Both Covid-19 Appropriate and Objection Resistant.
  • 7 Ways To Provide Value To Your Potential Clients WITHOUT Getting “Friendzoned”.
  • 3 Phone Scripts That Will Set You Apart.
  • 3 Ways To Use Video Emails To Stand Out.
  • 5 Email Templates That Grab Attention, Add Value, and Generate Appointments!
  • 5 Ways Your Peers Are Injecting Appropriate Humor and Creativity Into Their Prospecting Efforts.
  • The One Sentence LinkedIn “Lead Magnet” Script That Takes Seconds To Implement And Yields Fantastic Results. NONE Of Your Competitors Are Doing This!
  • How To Triple Your Covid-19 Objection Response Arsenal.

When?

Thursday, February 18th, from 11:30 am to 1:00 pm EST.

Can’t join us live?

Sign up anyway and I’ll send you all the goodies listed below.

What do you get?

(1) 90 Minute Training Session With ACTIONABLE Tips

Webinar Replay If You Can’t Join Us Live Or If You’d Like To Review The Training Again

3 Covid-19 Appropriate Phone Scripts

5 Covid-19 Appropriate Email Templates

A 10 Point Prospecting Plan You Can Implement Right Away

LinkedIn “Lead Magnet” Script

Email Feedback When You Send In Your Homework Assignment

How Much?

$99

Please click HERE to reserve your spot!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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