Watch Your Language In The Emails You're Sending To Your Prospects Right Now!

I believe we’d all agree that one of the most important elements of an effective cold email is the call to action?

Traditionally, an email call to action consists of things like;

“Click here for more information”

“Click here to book an appointment” (I’ve never been a fan of this one).

“Reply to this email”

And we can easily add several others to this list that during normal times (you know, when there isn’t a pandemic going on) have worked just fine.

I would suggest something different right now!

Right before your “ask”, mention that you have a few ideas that might help with (something valuable that could help at a time like this).

Then soften your ask with;

“Would you be open to a quick call on (day and time) to discuss?”

Here’s what this minor change to your cold email does?

First, it provides a compelling reason for them to speak with you.

Second, nobody is going to accuse you of being insensitive during a time “like this”.

Make sense?

Then give it a try!

How To Book Appointments During The Pandemic

Hope you’ll join us this Thursday, February 18th for a special training to help you set more appointments during the pandemic.

Here’s what I’m going to share;

How To Find Prospects Most Likely To buy During The Pandemic.
A 10 Point Prospecting Plan That Is Both Covid-19 Appropriate and Objection Resistant.
7 Ways To Provide Value To Your Potential Clients WITHOUT Getting “Friendzoned”.
3 Phone Scripts That Will Set You Apart.
3 Ways To Use Video Emails To Stand Out.
5 Email Templates That Grab Attention, Add Value, and Generate Appointments!
5 Ways Your Peers Are Injecting Appropriate Humor and Creativity Into Their Prospecting Efforts.
The One Sentence LinkedIn “Lead Magnet” Script That Takes Seconds To Implement And Yields Fantastic Results. NONE Of Your Competitors Are Doing This!
How To Triple Your Covid-19 Objection Response Arsenal.

When?

Thursday, February 18th, from 11:30 am to 1:00 pm EST.

IMPORTANT!

What do you get?

(1) 90 Minute Training Session With ACTIONABLE Tips

Webinar Replay If You Can’t Join Us Live Or If You’d Like To Review The Training Again

3 Covid-19 Appropriate Phone Scripts

5 Covid-19 Appropriate Email Templates

A 10 Point Prospecting Plan You Can Implement Right Away

LinkedIn “Lead Magnet” Script

Email Feedback When You Send In Your Homework Assignment

How Much?

$99

Paul Castain's Blog