Paul Castain's Blog

Things Sales Reps Should Be Thinking About BEFORE Summer Begins

Posted June 9, 2021

Summer can be a challenging time for those of us in sales but it doesn’t have to be!

Here are a few things to think about BEFORE summer starts if you’re in sales.

Before we dive headfirst into a few questions, I want to explain the problem solving/brainstorming technique we’re going to be using.

Whenever you want to think a challenge through, use the following fill in the blank question;

In what ways can I (fill in your challenge here)?

So let’s say you’re looking to come up with ideas on how you can sell more this summer; You would ask yourself;

In what ways can I sell more this summer?

If you’re feeling a tad concerned about your pipeline going into summer;

In what ways can I keep this from happening again next year?

To guide your thinking with this exercise, I want you to think about both your activity levels leading up to the summer months, as well as your selling skills, that might need some polishing, in order to keep you from repeating history next year. I mean, summer is probably going to happen again next year, right?

Potential clients love to use the summer as an opportunity to stall so;

In what ways can I offer a compelling reason to meet NOW, instead of in September?

Since you’re going to be hearing “Call me back in September” quite a bit;

In what ways can I respond to the “Call me back in September” stall?

To guide your thinking with this exercise, I want you to look at the compelling reasons you compiled as a result of answering the previous question. Try to come up with at LEAST 3 responses. You’re welcome!

There’s a really good chance that your competitors might “Mentally Check Out” this summer so;

In what ways can I keep up my appearances and outwork my competitors this summer?

Sometimes, the REAL challenge, lies in our belief that summer is a problem instead of thinking about the OPPORTUNITIES summer could present, so;

In what ways can I leverage the summer selling season?

Congrats!

You now have more options than you did before and more ways to approach the summer selling season!

Would You Like 75 More Ideas?

Come join us for our Virtual Sales Camp program.

I share 50 email templates, 75 summer selling tips, phone scripts, etc., in our Virtual Sales Camp Download.

Here’s the gameplan;

Session 1 How To REALLY Get A Decision Maker’s Attention

  • The one phrase that will immediately set you apart from your competitors.
  • How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
  • 5 email tactics your peers are using to stand out.
  • BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
  • 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting. 

  • 4 LinkedIn tactics EVERY sales rep should leverage.
  • 2 ways to create WARM Calls instead of cold calls.
  • 2 referral sources you’ve completely neglected.
  • 5 ways to use snail mail to set yourself apart.
  • 2 email tactics that generate appointments.
  • BONUS: 50 cold email templates.
  • 5 ways to use a “reverse call to action” to create interest.
  • How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

  • The one mistake that hurts your clients and your paycheck!
  • A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
  • How to get the inside track on new opportunities.
  • How to get access to additional stakeholders WITHOUT offending your contact.
  • How to expand to other locations, divisions, etc.
  • How to add value via ideas, surprises, and resources.
  • BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

  • How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
  • 8 ways to safeguard your deals and keep them moving forward.
  • How to leverage the “theme and variation” tactic.
  • How to preempt and respond to obstacles, stalls, and objections.
  • 3 tactics to use if you feel you’ve been “ghosted”.
  • BONUS PDF: 100 sample questions to ask your prospects.

By the end of this program, you’ll have tactics, templates, and a communication plan to;

  • Get in front of MORE opportunities
  • Bring MORE of those opportunities across the finish line.
  • GROW the accounts you currently manage!

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to a secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any course related questions

How Much?

$375

PLEASE CLICK HERE TO JOIN US FOR OUR VIRTUAL SALES CAMP!

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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