Paul Castain's Blog

The Sales Tactic That Real Estate Agents, Insurance Agents, and Financial Planners Are Using With Great Success

Posted June 28, 2021

I absolutely LOVE the tactic I’m going to share with you today thanks to our friends in the real estate, financial planning, and insurance industries

It costs them next to nothing to do but;

It sets these aspiring sales rock stars up for SUCCESS!

Ready?

They give them a page on their website where they tell you a little something, about them self.

They include pictures, their bio and even stuff to help you get to know them as a human being.

This also helps when someone “Googles” the realtor, etc., and that’s something where the average sales rep falls short.

It helps each rep with their social networking profiles because now they can link right to their individual page.

You might actually want to try these old school approaches to using a bio.

Whenever you have an upcoming appointment, send along a copy of your bio along with the agenda.

Whenever you submit a proposal, include your bio.

Decision Makers Buy YOU first, then your solution!

A bio is a great way to let them know that they’re in good hands.

Very little cost involved here and a tremendous help to sales reps who understand;

People buy us first and then our widget!

And now for something completely different . . .

On the surface, it might seem like all sales reps face similar challenges and opportunities but;

There are nuances that are unique based on industry, personalities, level of experience, needs, etc.

And then there’s this . . .

Because most sales training is either delivered in a group, or as a download, there is very little one to one interaction and personalized feedback, worse yet;

There’s no one there to answer the rep’s questions, bounce ideas off of, or offer specific guidance between sessions.

Kind of sucks, no?

That’s why I created a very different type of sales training program where you and I work together, one on one, to achieve your sales goals.

How does it work?

We’ll start with my Sales X-Ray™ process where we take a deep dive into your strengths, challenges, opportunities as well as the qualities you want to develop.

From there, we’ll have a customized, one on one, session for 45 minutes every two weeks.

We’ll begin each session with accountability as you update me on the action items from our previous session.

After the update, you’ll have a choice between a customized training session, working through a current opportunity/challenge, or all of the above if time allows.

At the end of the session, we’ll create an action plan that will be applied between that session and the next.

Between sessions

You and I will stay in touch as you update me on your progress.

You’ll have unlimited access to my on-demand training library of courses and webinars.

You’ll be given email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.

And yes, there’s going to homework so if that doesn’t sit well with you, now would be a splendid time to stop reading!

This next feature really kicks ass!

I’m going to be your personal help desk and will be at your disposal (via email) to offer guidance as needed. For example, need someone to review that email before you send it out? I got you covered. Not sure how to respond to something? I got your back. Someone roughing you up at the local bar, call me and I’ll smack the sh*t out of them. Not really, but I felt like a tough guy writing that!

What’s included?

(1) 45 minute Sales X-Ray™ session plus self assessment form.

(12) Customized 45 minute training sessions that will be conducted over a 6 month period.

Unlimited access to my on-demand training library

Help desk support (via email) between sessions

Email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.

What’s the investment?

$2200

What’s the next step?

If we’re going to work together we need to be compatible so the next step ISN’T a credit card payment, it’s a FREE 15-20 minute call to get to know each other.

All you have to do is email me paul@yoursalesplaybook.com or call (631) 455-2455 to schedule a quick call.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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