Paul Castain's Blog

What To Do When You Get “Punched In The Face” In Business

Posted July 5, 2021

Everyone loves that quote from Mike Tyson;

Everyone has a plan until they get punched in the mouth!

Actually, they love that quote until they realize that’

They were the one that got punched.

Take 2020 for example.

I bet you started the year with not only high hopes but a plan to get you there, right?

Then a pandemic comes along and sucker punches you.

When this whole thing started, I took more than a punch, I got knocked to the canvas for a 9 count because I’m in sales training, and all my onsite events were canceled.

Luckily, I was able to get back up, CHANGE my plan, and do a little punching of my own,

How about you?

Here are a few questions to ponder when you are either in challenging times or in a situation where you just emerged.

  1. If you are emerging from a challenge, have the balls to analyze what you’d do differently should it happen again. Take the time to discuss this as a team at your company.
  2. Whenever you are knee deep in a challenge, use this fill in the blank problem solving question “In what ways can I _______________?” I love this question because it focuses on ACTION and not just analysis. Don’t forget to brainstorm this one with your team too.
  3. Whenever you are challenged by something, ask yourself “How can I leverage this instead of being challenged by it?” Just to be clear, when I say “leverage” I don’t mean running out and selling masks 700% above market value because there’s a shortage if people don’t like it, let them get sick. I’m talking about things like my friends in the printing industry did by pivoting to social distancing signage, decals, PPE, etc. Or how about how I moved from a partial onsite model to a 100% virtual training model. How about all the local restaurants who started offering curbside pick up and even delivery? How about the reps who feel that the summer is very challenging so they LEVERAGE it by changing up their messaging to “summer specific” messaging?
  4. Whenever you’re knee deep in a challenge, ask yourself “What qualities will I need to weather this storm?” Here’s a FREE checklist to help you with that thought process.
  5. “What immediate action items can I take to weather and even LEVERAGE this storm?”

Ready To Turn Things Around?

On the surface, it might seem like all sales reps face similar challenges and opportunities but;

There are nuances that are unique based on industry, personalities, level of experience, needs, etc.

And then there’s this . . .

Because most sales training is either delivered in a group, or as a download, there is very little one to one interaction and personalized feedback, worse yet;

There’s no one there to answer the rep’s questions, bounce ideas off of, or offer specific guidance between sessions.

Kind of sucks, no?

That’s why I created a very different type of sales training program where you and I work together, one on one, to achieve your sales goals.

How does it work?

We’ll start with my Sales X-Ray™ process where we take a deep dive into your strengths, challenges, opportunities as well as the qualities you want to develop.

From there, we’ll have a customized, one on one, session for 45 minutes every two weeks.

We’ll begin each session with accountability as you update me on the action items from our previous session.

After the update, you’ll have a choice between a customized training session, working through a current opportunity/challenge, or all of the above if time allows.

At the end of the session, we’ll create an action plan that will be applied between that session and the next.

Between sessions

You and I will stay in touch as you update me on your progress.

You’ll have unlimited access to my on-demand training library of courses and webinars.

You’ll be given email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.

And yes, there’s going to homework so if that doesn’t sit well with you, now would be a splendid time to stop reading!

This next feature really kicks ass!

I’m going to be your personal help desk and will be at your disposal (via email) to offer guidance as needed. For example, need someone to review that email before you send it out? I got you covered. Not sure how to respond to something? I got your back. Someone roughing you up at the local bar, call me and I’ll smack the sh*t out of them. Not really, but I felt like a tough guy writing that!

What’s included?

(1) 45 minute Sales X-Ray™ session plus self assessment form.

(12) Customized 45 minute training sessions that will be conducted over a 6 month period.

Unlimited access to my on-demand training library

Help desk support (via email) between sessions

Email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.

What’s the investment?

$2200

What’s the next step?

If we’re going to work together we need to be compatible so the next step ISN’T a credit card payment, it’s a FREE 15-20 minute call to get to know each other.

All you have to do is email me paul@yoursalesplaybook.com or call (631) 455-2455 to schedule a quick call.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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