Paul Castain's Blog

Here’s Where Most Cold Calls Crash and Burn

Posted August 16, 2021

There’s one section of a cold call that I believe makes or breaks the call and it isn’t the “pitch”.

While the “pitch” is pretty damn important, it’s meaningless if;

You’ve already lost the person on the other end of that phone!

The first few seconds of a cold call are THE most critical because;

A judgment will be made during that time as to whether they will hear you out for another few seconds.

How can you possibly sell someone in a matter of seconds?

Wrong question!

A better question would be;

“How can I get the decision maker’s attention during the first few seconds of a cold call, so I can continue?”

The first step to improving upon something is awareness so, here’s a simple exercise for you to do.

Record your end of a bunch of cold calls you make today.

Review what you’re saying during the first few seconds of the call.

Review HOW you’re saying it (confidence, tone, pace, fillers like “um”, “you know”, etc.)

Think about how you might improve the first few seconds of your calls going forward.

Last, but not least;

Respect the hell out of how you’re opening your cold calls, because;

Oftentimes that’s the exact moment where we lose ’em!

Would you like 10 Ways To Open Your Cold Calls With IMPACT?

This is going to be our topic of discussion during our webinar on September 2nd.

Here’s what I’m going to share;

  • 10 Cold Call Openers That Get A Decision Maker’s Attention (WITHOUT Being Cheesy)
  • How To Master The Art Of “Pattern Interrupts”
  • How To Dramatically Reduce The Probability Of A Phone Objection
  • 5 Phrases To Avoid At All Costs

When?

Thursday, September 2nd from 11:30 am – 12:45 pm EST

Here’s what you’ll get;

(1) 60-75 minute webinar

Webinar replay

10 opening statement templates

How Much?

$99

Please click HERE to join us!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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