Paul Castain's Blog

Two Keys To A Much Better Cold Call!

Posted August 25, 2021

According to LeapJob, 98% of our cold calls end with failure, but;

The problem ISN’T with the act of cold calling;

It’s more of a testimonial to the lack of phone skills the average sales rep brings to the party!

The average sales rep misses 2 critical components when it comes to cold calling;

1) How to make the cold call more compelling and dare I say MORE objection resistant.

2) How to respond to objections and the stalls that render the call unsuccessful.

Unfortunately the AVERAGE sales rep was never trained properly on the phone.

They were NEVER taught an approach that made objections and stalls less likely and;

They were actually taught “objection handling” techniques that were cheesy (and reminiscent of a scene from Wolf Of Wall Street).

SO HERE’S THE CURE;

If you’d like to make your cold calls more objection resistant, please click HERE.

If you’d like to be able to respond to phone objections more effectively, please click HERE.

Either way;

Make sure you do something to improve your phone skills!

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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