Paul Castain's Blog

Most Sales Reps Would Avoid Calling A Company Like This And They Pay For It Dearly!

Posted September 2, 2021

While hunting for new business, conventional wisdom would have you avoiding the industries/companies that are (financially) hurting right now but;

Sometimes the “hurting” is your best reason to contact them!

Why?

Because when you’re hurting, you’re more likely to invest in something to make that hurt go away.

Note: You had better be able to clearly articulate how your product or service can generate top line revenue or offer bottom line savings.

I like to visualize my competitors as a pack that typically runs in a certain direction.

While there’s nothing wrong with running with that pack (especially if it’s towards opportunity) I recognize that the pack oftentimes runs right past OTHER opportunities. I’m also here to tell you that there’s less competition with those opportunities, and that can be an AWESOME place for a sales rep to sell!

Oh, and don’t EVER assume that a company, that’s bleeding,  can’t afford to, or find the means to,  invest in a tourniquet.

HERE ARE 75 MORE WAYS TO GET A DECISION MAKERS ATTENTION

I put together a special resource to help you;

Get the ATTENTION of a buyer who finds it way too easy to forget about you!

It’s called How To Hunt For New Business More Effectively and;

It combines cold calling, email, LinkedIn, snail mail, creativity, etc, to help you get in front of MORE opportunities.

It includes suggested call and voicemail scripts, email templates, and a LinkedIn communication plan that also includes templates.

Here’s what I have planned for you;  

In Session 1, we’re going to explore how you can seriously warm up your cold calls.

We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.

We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.

In Session 2, we’ll discuss how you can master this thing we call “email”!

I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!

Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique. 

In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.

I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.

In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign

We’ll explore a lethal tactic called “Mixing and Mapping”.

You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.

When?

Download it right away and go at your own pace.

You’re Going To Be Paired Up With An Accountability Partner!

What’s Included?

(4) 60-75 Minute Pre-Recorded Training Sessions

(3) Phone Scripts

(3) Voicemail Scripts

PDF With Suggested Responses To Typical Phone Objections.

(15) Pandemic Appropriate Email Templates

Bonus PDF With 10 Attention-Getting Subject Lines

PDF With 6 Ways To Increase Email Response Rates

PDF With 6 Ways Your Peers Are Using Creative Prospecting Tactics During The Pandemic.

PDF With 30 Creative Prospecting Ideas

Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.

Personalized Feedback After Each Session When You Hand In Your Homework Assignment.

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to download this program

Train your ENTIRE sales team for $999!

Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;

Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.

I’ll even throw in a FREE 30 minute conference call for your team when you go with the $999 option.

Click HERE to purchase the team option.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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