Paul Castain's Blog

Prospects Do All The “Closing” With This Simple Tactic

Posted October 13, 2021

I came across a technique that I’ve been using for about 15+ years and it works like a charm!

Before I tell you all about it, I want to fess up and tell you that I’ve stolen this one from the book S.P.I.N. Selling.

The “N” in S.P.I.N. stands for Need-Payoff and its about to become your new best friend.

Here’s how the tactic works;

When you get to the point where you’ve done a thorough needs analysis, presented your solutions, and want to ask for the business, ask something like this;

“(Name of prospect), How do you see the ideas/solutions I’ve shared with you helping you with (list the challenges/opportunities they shared with you during the discovery stage)?”

Now shut up and let them answer!

If they answer in the affirmative, they’ve done all the “closing”. Congrats! It’s also THE most powerful “close”, because they opted in, versus YOU nudging them to buy.

If they answer in a way that shows they haven’t bought in, congrats again!

Why? Because you’ve just been given a wonderful gift.

An opportunity to ask more questions, clarify misunderstandings, provide additional “evidence” etc.

That’s it;

No need for cheesy, gimmicky “closes”;

Just a simple way to ask for the business!

The Fourth Quarter Can Be Super Challenging!

Here’s a plan that can help!

It includes;

  • The 3 BIGGEST fourth-quarter mistakes and how to avoid them!
  • How to generate 30 additional phone appointments by year-end.
  • The email tactic you must do right before Thanksgiving and again between Christmas and New Year’s.
  • The absolute BEST sales activity you can do the day before a holiday week/weekend.
  • How to get an additional 3 days of prospecting on your calendar (BEFORE year-end) WITHOUT working 1 extra minute!
  • How to respond to the “Call me back after the holidays” stall.
  • The one thing to be on the lookout for between now and year-end.
  • How to protect yourself from getting beaten up on price. 

When?

Thursday, October 28th, from 11:30 am to 12:30 pm EST.

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Here’s What You’ll Get;

(1) 90 Minute Training Webinar

Webinar Replay If You Can’t Join Us Live Or You’d Like To Review Again

Personalized Feedback From Paul Castain Once You Hand In Your Assignment

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session

How Much?

$99

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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