Decision Makers Are Very Interested In This Approach From Sales Reps

Now, more than ever, you need to position your solution in ways that can;

Help your prospect/client generate revenue that they desperately need right now.

Save money, that they can allocate to critical areas of their enterprise.

Save time that can be allocated to critical areas of their enterprise.

Boost morale at a time when spirits are low.

Create happy clients and shareholders who are losing faith.

Increase production.

Streamline the operation.

Help them embrace an opportunity.

Minimize risk.

Yep, there’s no rocket science here, but here’s the part you might be missing;

Most of us think about the direct impact of our solution. Example: You hire me to teach you how to prospect smarter. I have several solutions that are designed to directly address that need.

What if you were experiencing issues with turnover? I don’t have a direct solution for that. I don’t have a product “How To Reduce Your Turnover”, but;

My training programs can indirectly reduce turnover.

How?

If sales reps improve their skills, the chances of them being fired or leaving are reduced dramatically.

When sales reps improve their skills and sell more, they make more money.

When sales reps are making money, their morale is improved and that keeps them around longer, and;

Actually inspires a higher level of morale within the team.

So what’s the point?

Take the time to really think about HOW your solution can both, directly and indirectly, impact the areas that matter most to your prospect and clients right now, and;

Continue to have this thought process (and discussion with your team) regularly because;

Things are changing at a much faster pace and you need to change your approach accordingly.

Also, keep a list of how your solution can, directly and indirectly, help your clients and prospects by your phone/computer.

This will keep you focused on what’s in it for them!

Trying to get a decision maker’s attention? Good luck with that!

Managers are interrupted, on average, once every 3 minutes and 5 seconds.

When you have that many interruptions throughout your day, you get really good and blowing off irrelevant interruptions;

Like a call or email from another sales rep that most probably sounds the same as ALL the other reps interrupting their day!

This begs the question;

How do you get a decision maker’s attention?

I’ve got the answer (actually several) and;

We’re going to be discussing several approaches during our webinar on December 15th.

Here’s what you’ll gain by joining us;

The one thing EVERY decision maker looks for when a sales rep tries to communicate with them.
How to use the “consensus” tactic to get a decision maker’s attention.
How to use “cliffhangers” to create interest.
The 3 principles of persuasion that can help you generate appointments.
2 “kits” that will help you stand out!
The one type of demo you should provide in order to book a demo (No, that isn’t a typo).
Why you need to take your prospects “off script” and 3 ways to do it.
How to create and utilize “3 touch mini-campaigns”

When?

Wednesday, December 15th, from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60-minute online training session

Webinar replay

5 Phone/Voicemail templates

3 Email Templates

Personalized feedback when you hand in your assignment

How Much?

$99

Paul Castain's Blog