Sales Reps, Do You Send These Types Of Emails?

Just out of curiosity, with all that’s going on in the world right now, do you think people are a tad more;

Doubtful

Skeptical

Hesitant

And even more likely to cling to the status quo while embracing a “wait and see” attitude?

And that’s why you need to use social proof!

What is social proof?

It’s a concept that people will adapt their behavior based on what the masses (particularly their peers) are doing.

This is particularly powerful right now with the pandemic and the uncertainty involved, so;

We look to the crowd, the industry, our peers;

To see what they’ve been doing and if it validates something we’ve been considering.

An example of social proof and how you can use it in a cold sales email.

Testimonials.

Your prospect is buying YOU first, so;

When you use a testimonial make sure the testimonial mentions YOU and not just your company, widget, solution, etc.

Also, make sure you use a complete name and not just “Mary F” that sh*t is sketchy and undermines the process of building trust.

Most of all;

Provide a testimonial from someone that you’ve been able to help during the pandemic.

There are additional ways to provide social proof and “evidence” to reduce hesitation, doubt, and skepticism in your emails.

I’ll be sharing them in our webinar tomorrow.

10 Templates and Mucho Tactics To Help You ROCK Your Emails!

Yours for the taking when you sign up for The 10 Emails EVERY Sales Rep Must Send webinar.

I highlight 10 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

Here’s a sample of the emails we’re going to discuss;

The email my clients have been using that generates high response rates during the pandemic.
The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
The pre-close email I’ve been sending since the pandemic began.
2 emails you can use if you’ve been “ghosted”.

When?

TOMORROW, December 22, from 11:30 am to 12:30 pm EST.

What do you get?

(1) 60 minute training session

10 email templates with subject lines

How much?

$99

Please click HERE to join us!

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Paul Castain's Blog