Whenever I chat with someone considering my sales program, I ask;
“Who’s holding you accountable? Not just for the results, not just for the ‘numbers’, but for all the action items you need to get to the numbers?”
Some tell me it’s their manager, but when I dig a little deeper, it usually turns out to be accountability for the numbers, the end result, and NOT the action items needed to get there!
Others have complete clarity in the reality that No One Is Holding Them Accountable, but;
I believe there’s a wrong answer to this question;
“I don’t need anyone to hold me accountable because I hold myself accountable!“
On the surface, this seems like an awesome answer, and it’s a wonderful “sound bite”, but;
You’re delusional if you think that YOU are the only one that should hold you accountable!
I think it’s important that we are driven from within and that we hold ourselves accountable more than anyone ever could, but;
Who’s going to be there to cry bullsh*t when you’re procrastinating and making ridiculous excuses? You? Do you really have that ability to do that or are you of the human variety that would give themself a pass?
When it comes to dealing with unpleasant things that you need to do to be successful in sales, are you going to push yourself to take the action, or are you going to give yourself a pass?
When you DON’T do the things you need to be doing, are you REALLY going to ask yourself “What happened last week? You said you were going to do A, B, and C and you only did A?”
I think not!
I want to be crystal clear about something;
You MUST hold yourself accountable but;
What’s your Plan B for when you give yourself a pass?
My guess is you don’t have a plan.
Meanwhile;
Little by little, you go off course.
The problem with “little by little” is that it usually doesn’t show up on the radar screen and yet;
In no time at all, you’ll find yourself totally off course!
Perhaps you and one of your teammates can become accountability partners?
How about a friend in sales?
And of course, a great sales coach has this built into their program!
Castain’s Sales Program
On the surface, it might seem like all sales reps face similar challenges and opportunities but;
There are nuances that are unique based on industry, personalities, level of experience, needs, etc.
And then there’s this . . .
Because most sales training is either delivered in a group, or as a download, there is very little one to one interaction and personalized feedback, worse yet;
There’s no one there to answer the rep’s questions, bounce ideas off of, or offer specific guidance between sessions.
Kind of sucks, no?
That’s why I created a very different type of sales training program where you and I work together, one on one, to achieve your sales goals.
How does it work?
We’ll start with my Sales X-Ray™ process where we take a deep dive into your strengths, challenges, opportunities as well as the qualities you want to develop.
From there, we’ll have a customized, one on one, session for 45 minutes every two weeks.
We’ll begin each session with accountability as you update me on the action items from our previous session.
After the update, you’ll have a choice between a customized training session, working through a current opportunity/challenge, or all of the above if time allows.
At the end of the session, we’ll create an action plan that will be applied between that session and the next.
Between sessions
You and I will stay in touch as you update me on your progress.
You’ll have unlimited access to my on-demand training library of courses and webinars.
You’ll be given email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.
And yes, there’s going to be homework so if that doesn’t sit well with you, now would be a splendid time to stop reading!
This next feature really kicks ass!
I’m going to be your personal help desk and will be at your disposal (via email) to offer guidance as needed. For example, need someone to review that email before you send it out? I got you covered. Not sure how to respond to something? I got your back. Someone roughing you up at the local bar, call me and I’ll smack the sh*t out of them. Not really, but I felt like a tough guy writing that!
What’s included?
(1) 45 minute Sales X-Ray™ session plus self assessment form.
(12) Customized 45 minute training sessions that will be conducted over a 6 month period.
Unlimited access to my on-demand training library
Help desk support (via email) between sessions
Email and LinkedIn templates, proven subject lines, phone and voicemail scripts, suggested needs analysis questions, and reinforcement PDFs as we go along.
What’s the investment?
$2200
What’s the next step?
If we’re going to work together we need to be compatible so the next step ISN’T a credit card payment, it’s a FREE 15-20 minute call to get to know each other.
All you have to do is email me paul@yoursalesplaybook.com or call (631) 455-2455 to schedule a quick call.










































































































































































