Paul Castain's Blog

An Email To Send AFTER A Cold Call But Not Every Cold Call

Posted January 10, 2023

So there you are cold calling away.

You get a bunch of voicemails, people telling you they’re not interested, but;

Somewhere during your call block there are a handful of calls that actually went well, but;

Didn’t result in an appointment.

What happens next?

For most sales reps, it’s just an alarm set in their CRM to call back again.

There’s something more immediate and impactful you should be doing after that call.

Send an embedded video email!

This is when you shoot a short video, less than a minute, and embed it right into the body of the email.

I use the Vidyard app for this. It’s easy to use and it’s free.

During this short video, you should thank the prospect, and;

Reiterate an important point from your research, from the discussion, etc.

Why?

Because they’ve already forgotten about you and your solution the moment the call ended.

Why else?

Because Nobody Does This!

And then there’s this;

It allows the prospect to step back and reconsider your “ask”.

Don’t get me wrong, my favorite use of embedded video emails is to use them prior to the call, to warm them up, but;

My clients and I have also improved our results using this approach after a productive call.

Prospecting Ideas For You . . .

On January 26th I’ll be sharing lots of fresh prospecting ideas, and;

There’s even a cool early registration discount that you’ll see at the end of this email.

Here’s the plan:

  • The 10 Email Subject Lines That Work Best
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
  • The 3 Email Templates That Consistently Generate Appointments. 
  • 10 Opening Lines To Use When You Cold Call.
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use!
  • How To Use The FOMO Tactic To Generate New Opportunities.
  • 2 Simple Tactics That Help You Approach A Decision Maker From “The Inside”
  • How To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
  • 4 Voicemails (With Templates) That Will Help You Stand Out.
  • How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

January 26th at 11:30 am EST.

You’ll Also Get These Extras;

Aside from the 60 minute training, you’ll also get;

(10) Cold Call Opener Templates

(4) Voicemail Templates

(10) LinkedIn Templates

(10) Email Templates.

PDF With My 10 Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?

Normally $99 but our early registration discount will drop that baby down to $59 if you register ASAP.

Please Click HERE to take charge of your prospecting efforts!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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