Want to drive a point home with a decision maker?
Use context in your messaging!
There are two flavors to this “context” thing;
- Reduce To The Ridiculous
- Expand To The Extreme
Reduce To The Ridiculous One way to “reduce to the ridiculous” is to break down the cost to not only the smallest conceivable, you put it in a context by comparing it to an everyday item.
I came across a website where they wanted to drive home the point of how quickly they could generate reports with their solution. Here’s how they worded it;
“Reports are generated in less time than it would take you to watch a rerun of Friends”
Here’s how Qualcomm used context to solidify their value prop;
“Qualcomm’s Quick Charge 3: 0-80% battery in less time than it takes to hate yourself for watching Keeping Up with the Kardashians”
The second way you can use context is to;
Expand To The Extreme
Examples:
In a commercial designed to attract drivers, Lyft expanded to the extreme and mentioned that their drivers earned over 250 million dollars last year.
H&R Block “We’ve prepared more than 720 million tax returns”
Let’s say you have a solution that saves clients 30 minutes a day.
You could certainly tell them that or;
You could expand that to the extreme and say that your solution saves your users, on average, 3 weeks per year.
Context helps others understand your difference immediately, and;
In a way that’s memorable!
So the next time you’re looking to REALLY drive a point home and immediately separate yourself from the masses;
Use context in your messaging!
Wanna Know What’s Crazy?
Offering a 60 minute webinar, (10) Cold Call Opener Templates (4) Voicemail Templates, (10) LinkedIn Templates, (10) Email Templates. and a PDF With My 10 Best Subject Lines all for $59!
Wanna Know What’s Crazier?
Missing out on the early registration discount that ends TODAY at 5:00 pm EST! After that, it’s the full price of $99!
The webinar takes place on January 26th, and;
Here’s the plan:
- The 10 Email Subject Lines That Work Best
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
- The 3 Email Templates That Consistently Generate Appointments.
- 10 Opening Lines To Use When You Cold Call.
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use!
- How To Use The FOMO Tactic To Generate New Opportunities.
- 2 Simple Tactics That Help You Approach A Decision Maker From “The Inside”
- How To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
- 4 Voicemails (With Templates) That Will Help You Stand Out.
- How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.
When? What’s Included? How Much?
When?
January 26th at 11:30 am EST.
You’ll Also Get These Extras;
Aside from the 60 minute training, you’ll also get;
The Webinar Replay
(10) Cold Call Opener Templates
(4) Voicemail Templates
(10) LinkedIn Templates
(10) Email Templates.
PDF With My 10 Best Subject Lines
Email Access To Help You With Any Webinar Related Questions
How Much?
Normally $99 but our early registration discount will drop that baby down to $59 if you register by 5:00 pm EST TODAY
