If every email we send to a potential client is centered around setting a meeting, we’re going to condition the recipient NOT to open our emails, and;
If all we do is give, give, give, we condition the recipient to basically “friend-zone” us into becoming a glorified charity!
Guess what?
There’s a middle of the road approach and I call it;
“One Off/One On Messaging”
And it’s so simple, you can start immediately!
Here’s how it works;
An “off message” is one with pure value, no ask, no sales pitch.
Like an idea, a resource, simply (and genuinely) asking how your prospect is doing and how you can help, introducing your prospect to someone they’d find value in knowing right now, etc.
An “on message” is a sales (not necessarily “salesy”) message with an ask.
With the “One Off/One On” approach you aren’t bombarding prospects with sales messaging, nor are you;
Becoming a full time charity giving, giving, giving.
And this approach DOESN’T even have to be “one off/one on”;
You could change the ratio to 2 or 3 “off” messages for every “on” message.
Sales cycles have become longer and this is how you continue to court your ICP.
Now get out there and give it a try!
How to write a kick-ass cold email!
I’ll be sharing 19 cold email templates and 10 cold email tactics on May 4th, during our webinar.
And there’s even a generous early registration discount if you register this week!
Here’s a sample of the tactics and templates I’ll be sharing;
- The 3-Touch “Promise” Sequence (Plus 3 templates)
- The 3-Touch LinkedIn Sequence (Plus 3 templates)
- The “Speedbump” Tactic (Plus 2 templates)
- 14 Ways To Establish Credibility (Plus 5 Templates)
- The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
- 2 Types Of Referral Emails (Plus 2 Templates)
- The Email You MUST Send During Uncertain Times (Plus 1 Template)
- Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
- The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)
When?
Thursday, May 4th from 11:30 am to 12:30 pm EST
Can’t join us live? Sign up anyway and I’ll send you the webinar replay and ALL of the templates!
What’s Included?
(1) 60-75 minute training session
Webinar Replay
19 Email Templates
How Much?
Normally $99 but if you register BEFORE 4-19-23 at 6:00 pm EST, you’ll only pay $59.
