If you begin a cold email to a potential client in any of the following ways, you’re probably shooting yourself in the foot!
“I hope this email finds you well”
“My name is (your name) and ___________”
“We’re a full service ________”
ANY phrase that focuses on the first sentence or two about you and your company.
The reason is not quite what you’re thinking it is;
You might think that the reason this hurts our efforts is that these openings are typical, boring, and even salesy!
And you wouldn’t be wrong, but;
The REAL killer here is that if you lead with these types of openers, they show up in the preview text and that means your email will NEVER be opened!
And why would a decision maker, who receives a ton of emails each day, open an email that reeks of an impending sales pitch?
So make sure the first 150 characters of your cold emails aren’t telegraphing your punches!
Oh, and there’s actually a really effective preview tactic we discuss in our Sales Camp download.
Yep, I know; “Thanks anyway Paul but I’m already making way too much money!“
Hopefully, you’ll make the investment in yourself and join us!
Here’s what we cover;
Session I
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
15 email templates that get opened, read, and responded to.
Session II
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Session III
The one question you MUST ask the minute you set the appointment.
The Pre-Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.
A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
12 tactics that safeguard your deal from obstacles, stalls, and objections.
5 Types of questions (with examples) that jumpstart your prospect’s emotions while forging your credibility.
How to disqualify competitors WITHOUT badmouthing them.
Session IV
The one question you MUST ask BEFORE presenting your solutions.
3 things to include in your proposals that your competitors WON’T!
How to keep the discussion from going prematurely to price.
12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
How to keep the attention of ALL of the stakeholders, and better yet, how to keep them actively involved in the meeting!
How to ask for the business WITHOUT getting all “salesy”.
How to negotiate like a pro!
A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!
What do you get?
(4) 90 minute pre-recorded sessions
15 sales email templates
1 cold calling template
4 voicemail template
PDF with 100 sales questions
Castain’s Agenda Statement Template
How much?
$375
When?
Get all the sessions instantly and then go at your own pace!
Please click HERE to gain access!
