Paul Castain's Blog

8 Simple Ways To Add Value To Your LinkedIn Network

Posted November 10, 2023

I usually do massive eye rolls when people suggest that we should “add value” to our network.

Aside from the phrase being just beaten to death, no one ever tells you HOW to add value.

Let’s change that right now!

Here are a few things you can do without emptying your bank account!

1)    Be A Matchmaker: Introduce people in your network who need to know each other. I offer the template I use for this in the resource I mention at the end of the blog post.

2)    Be A Matchmaker Part Two: Host a conference call or Zoom Meeting for 4-5 people in your network. Introduce them to each other and have a topic so you get the benefit of everyone’s thinking.

This should be a recurring activity for you each month, with a different group. My friend Michael Conti calls this “4 on the 4th” where he gets 4 people together, each month, on or around the 4th.

3)    Create A Free PDF or E-Book for your network: You can easily create these in Word and convert them to PDF.  There are even free templates you can download so you can avoid expensive software.

Note: You don’t have to be a literary genius to do this. It can be as simple as a 10 Things To Think About When Buying (fill in your product) or some other helpful hints that help you demonstrate your expertise to your network . . . while providing value!

4)    Connect With And Get To Know Some Recruiters: Introduce people who are in transition and you create a win/win/win. Oh, and it costs you nothing to be cool like that!

Note: Any time I come across someone in my network posting that they are looking for work, I comment “Posting for greater visibility” and repost it.

5)    Send A Resource: Every 4-6 weeks send a link to a helpful article, a website, or the name of a helpful book, and yes, it’s perfectly fine to offer some of your free stuff too . . . just make sure you don’t make it all “ME, ME, ME!”  I offer the email template I use for this in the resource I mention at the end of today’s blog post.

6)    Pay Attention To Status Updates And . . . Encourage, validate, give a damn.

Chris Smith, the author of The Conversion Code, is spot on when he suggests that we should “Live in the comment section”.

These things cost you nothing and here’s the thing . . . people gravitate towards people who make them feel good. Don’t ever forget that!

7)    Pay Attention To Status Updates And . . . Offer to jump on a call with someone who might need some advice or even the benefit of some mutual brainstorming.

8)  Make Someone Look Like A Rock Star: If you see a discussion or a question where someone in your network can look like a rock star;

Talk them up publicly and tag them so they can get in there and shine!

So there you have it, 8 ways for you to add value to your network without having to sell all your worldly possessions to do it.

And speaking of “value” . . .

If you found value in today’s blog post, please join us next week for our How To Generate MORE Leads Via LinkedIn webinar.

I’ve loaded it up with tips, tactics, and templates to help you sell more without the dreaded “LinkedIn Pitch Slap”

Here are some valuable things you’ll gain;

  • Why posting lots of content on LinkedIn can be a HUGE waste of time.
  • How to use LinkedIn Polls as a lead generation tool.
  • How to leverage “LinkedIn Trigger Events” that are right in front of you each and every day!
  • The 3 Touch LinkedIn Sequence and the extended 12-month communication plan. Plus a shitton of templates,
  • How to position yourself apart from your competition.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Boy did I learn this lesson the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you! Read that sh*t again, I’m dead serious!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without the dreaded “pitch slap”
  • How to use ChatGPT to save time and improve the quality of your messaging.

IMPORTANT: The investment is normally $99 but if you enroll by Friday, November 10th at 5:00 pm EST, it’s only $59.

Here’s what you’ll get;

(1) 60 Minute Training

Webinar Replay

10 LinkedIn Templates

Email Access To Me To Answer Any Webinar Related Questions

When?

Friday, November 17th, from 11:30 am to 12:30 p.m. EST

Please click HERE to gain access for $59!

Do NOT follow this link or you will be banned from the site!
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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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