Paul Castain's Blog

Decision Makers Scroll When They Read Your Cold Email. Here’s What You Can Do About It!

Posted December 16, 2023

There’s something significant that you need to understand about the way we read emails;

We tend to scroll through them quickly, and;

That can be bad for us in sales because the recipient might miss the compelling words and phrases that could cinch the deal!

This is why you should use “speed bumps” in your emails.

A speed bump slows us down, right?

You can put things in your email that will slow the scroll!

Things like using bold, a highlighter tool, and italicizing. bullets, check marks, headline text, a PS, etc.

There are 3 other things you can do to slow the scroll, including a cool tactic I’m going to share called “anomalies”.

It’s all part of the cold email webinar I’m hosting this Friday, December 22nd at 11:30 am EST. And yes, I’ll send out the webinar replay and all the templates to those who can’t join us live!

There are 10 cold email templates, 12 cold email tactics, and 8 ChatGPT prompts that are yours for the taking!

Here’s a quick overview;

  • The “Internal Subject Line” Tactic
  • 3 ChatGPT Prompts That Will Provide You With An Endless Supply Of Incredible Subject Lines
  • The Latest Research On How Emails Are Actually Read and Two Countermeasures You MUST Deploy If You Want To Make An Impact
  • 4 Cold Email Frameworks That Get Results
  • The “No Commitment” Tactic and Email Sequence Framework
  • The New And Improved Way To “Bump” Your Cold Emails To The Top Of A Decision Maker’s Inbox
  • 5 ChatGPT Prompts That Will Provide You With Endless Cold Email Options
  • How To Use Peer Pressure and Mystery In The “PS” Of Your Email
  • 3 “Email Audits” That Will Dramatically Strengthen Your Cold Emails

When?

Friday, December 22nd from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60-75 Minute Live Training Session

Webinar Replay

10 Cold Email Templates

3 ChatGPT Prompts To Help You Create An Endless Supply Of Eye Catching Subject Lines

5 ChatGPT Prompts To Help You Create An Endless Supply Of Cold Email Ideas

How Much?

$99

Please click HERE to gain access!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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