Paul Castain's Blog

Here’s A Cold Email Template That Will Get A Decision Maker’s Attention!

Posted February 10, 2024

I received a cold email (one of many I received that day) and it immediately caught my attention.

Subject Line: “Paul, check out this picture of us”

I open the email and there’s this silly, cut and paste, pic of me and the person who sent it.

Then he tied the subject line and picture together with the following text;

“You’re probably wondering why on earth I sent you this picture.

One: I know you get countless generic messages all the time, so I thought I’d stand out by trying to make you chuckle.

Two: This is a cold email, so I do have something to pitch you. You can leave now or give me 15 seconds to explain and then you decide.”

The rest doesn’t matter, because he already had my attention.

I’m not suggesting that this email should be utilized, verbatim;

I AM suggesting that you rip the tactic off!

The tactic is called a “Pattern Interrupt” which simply means doing something that breaks the typical pattern of cold outreach.

There are numerous ways to break someone’s pattern;

Ask a question

Say something completely unexpected.

Humor

Shocking statement

You can utilize “pattern interrupts” in any form of outreach but for today, I’d like for you to consider how you can utilize them in your cold calls and cold emails.

I offer several examples of “pattern interrupts, as well as 50 templates for phone, email, and LinkedIn during this special prospecting training.

Here’s what we cover:

  • How To Create An Effective Prospecting Plan
  • 20 Ways To Create Opportunities
  • Meticulous Pre-Call Planning
  • How To Avoid and Overcome Phone Objections
  • 10 Cold Email Tactics That Will Get Your Prospect’s Attention
  • How To Generate More Opportunities Via LinkedIn
  • The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
  • How To Prospect With ChatGPT  

What’s included with this training?

(8) 60-90 Minute Pre-Recorded Training Modules

Email Support For Any Course Related Questions As You Go Through Each Module

Over 50 Phone, Email, and LinkedIn Templates

25 ChatGPT Prompts

These modules have sold separately for $99 each, and there are 8 of these bad boys bringing the total value to $792, so;

Let’s make it $499. and;

If you purchase this today (February 10th) by 5:00 pm EST, I’ll throw in 2 bonus prospecting tutorials!

Click HERE to gain access and snag your FREE bonus sessions!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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