Paul Castain's Blog

How To Slow The Scroll In A Cold Email

Posted March 17, 2024

Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.

In this week’s episode of The Sales Playbook Podcast, we’re going to look at 3 super important things;

1) WHY decision-makers scroll in the first place

2) We’ll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.

3) I’ll show you 12 things you can use, within the body copy of your cold email to;

Slow the scroll!

Please click HERE to download this episode or have a listen via the audio player below.

The Ultimate Prospecting Course

Decision makers have memorized your prospecting playbook!

As far-fetched as that might seem, it’s true, and here’s why;

Decision makers have been exposed to thousands of calls, voicemails, emails, and LinkedIn messaging, and guess what;

It all pretty much sounds the same.

And when it all sounds the same, you can smell a sales pitch from a mile away, and;

You become a master of shutting it down!

How do I know this?

Because as a business owner, the messaging I receive isn’t exactly blowing my skirt up!

I put together a prospecting resource that’s designed to help you stand out and gently tap that decision-maker on the shoulder.

Oh, and I decided to include 50 templates from email, to cold call openers, to LinkedIn, and;

Just for sh*ts and giggles, I’m bringing you into the 21st century with 25 ChatGPT prompts!

You’ll Gain Access To These 8 Killer Prospecting Modules:

  • How To Create An Effective Prospecting Plan
  • 20 Ways To Create Opportunities
  • Meticulous Pre-Call Planning
  • How To Avoid and Overcome Phone Objections
  • 10 Cold Email Tactics That Will Get Your Prospect’s Attention
  • How To Generate More Opportunities Via LinkedIn
  • The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
  • How To Prospect With ChatGPT  

What’s included with this training?

(8) 60-90 Minute Pre-Recorded Training Modules

Email Support For Any Course Related Questions As You Go Through Each Module

Over 50 Phone, Email, and LinkedIn Templates

25 ChatGPT Prompts

How Much?

If you bought these modules separately, it would have cost you $792 (8 modules at $99 each) but you can gain access for $499.

And if you enroll ASAP, I’ll throw in (2) bonus sessions for FREE ($188 value)

Click HERE to gain access to this one-of-a-kind prospecting resource!

Do NOT follow this link or you will be banned from the site!
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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