Do This Whenever Potential Clients Aren't Responding

THE first thing to correct when potential clients aren’t responding is actually two things that are joined at the hip (stay with me).

Relevance and Speed To Relevance means how quickly you demonstrate that reading, listening, or viewing, your message is worth the time because you address things they care about.

That’s why I like to lead off with “I noticed that” and then fill in the blank with something I learned while researching their company. Preferably, a trigger event.

When I lead with this in an email, the preview text shows relevance and not fluffy, salesy, nonsense.

When I lead with this while leaving a voicemail, It grabs their attention within 4-6 seconds.

The problem with MOST sales messaging is that it leads with things the recipient doesn’t care about. Then the recipient promptly disregards and deletes it!

Decision makers DON’T have the time to wait for you to demonstrate that your message is relevant.

So go ahead and look at the emails you’ve been sending.

Record your end of the calls you’ve been making and the voicemails you’ve been leaving.

See if you can check the relevance and speed to relevance boxes! If not, then my suggestion would be to adjust accordingly!

I share other ways to not only lead with relevance but tactics and templates you can use to get more callbacks, replies, and;

There are 75+ tactics to help you bring your prospecting results to a new level!

Here’s a brief overview of the pre-recorded sessions;

How To Create An Effective Prospecting Plan

How To Get (And Keep) Prospecting On The Calendar Even When You’re Crazy Busy
How To Dramatically Increase Your Sales Productivity
How To Add Another 16-32 Selling Days Each Year WITHOUT Putting In Overtime
Creating An Effective “Money Hours/11:30 Plan”
The 3 Obstacles To Your Sales Success and The Remedy To Get You Back On Track

20 Ways To Find (And Create) Sales Opportunities

10 Places Where Reps Forget To Look For Opportunities
An Incredibly Counterintuitive Place To Hunt For Business
How To Triple Your Referrals
How To Find Decision Makers With The Urgency To Buy NOW

Meticulous Pre-Call Planning

How To Do Your “Homework” WITHOUT Falling Into The Research Vortex
The 4 Things You Should “Google”
A Website You Probably Aren’t Using That Should Be Included In Your Research

How To Avoid and Overcome Phone Objections

10 Cold Call Openers That Can Dramatically Reduce Phone Objections
5 Phrases To Avoid At All Costs
How To Master The Art Of The “Pattern Interrupt”
The 3-Step “Objection Buster” Formula
How To Respond To Typical Stalls (“Send Me Your Info”, “Call Back Next Month”, Etc.)
How To Respond To Typical Objections (“Not Interested”, “Already Have A Vendor”, “No Time”, “No Budget”)

10 Email Tactics That Will Get A Decision Maker’s Attention

The 3-Touch “Promise” Sequence (Plus 3 templates)
14 Ways To Establish Credibility (Plus 5 Templates)
The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
2 Types Of Referral Emails (Plus 2 Templates)
The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

How To Generate More Opportunities Via LinkedIn

Why posting lots of content on LinkedIn can be a HUGE waste of time
How to use LinkedIn Polls as a lead generation tool
How to leverage “LinkedIn Trigger Events” that are right in front of you every day
The 3 Touch LinkedIn Sequence and the extended 12-month communication plan
How to dramatically increase your response rates and set more appointments via LinkedIn
How to use ChatGPT to save time and improve the quality of your messaging

The 8 Tactics To Use When Potential Clients Aren’t Returning Your Calls

The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
The “Ghosting Repellant” Tactic With Email Template
Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call
Two Ways To Use “Multi-Threading” To Get In The Door And Stay There

How To Prospect With ChatGPT As Your Sidekick

How To Use AI To Target Your ICP (Ideal Customer Profile)
Creating a Hyper-Personalized Multi-Channel Prospecting Sequence with ChatGPT
Customizing Your Cold Calls, Voicemails, Emails, and LinkedIn Templates Like a Pro – Your Style, Your Voice
25 ChatGPT Prompts That Will Supercharge Your Prospecting Game

What’s Included?

(8) 60-75 Minute Pre-Recorded Training Modules

75+ Actionable Tips and Tactics

10 Cold Call Openers Templates

Objection Buster Templates With Suggested Responses

30 Cold Email and LinkedIn Templates

12 Months LinkedIn Cadence

“Prove It To Me BEFORE I Meet With You” Sequence With Templates

25 ChatGPT Prompts For Sales Reps

Email Support For Any Course Related Questions

How Much?

$299 if you enroll ASAP during early registration. The price goes back to $399 on May 1st!

Paul Castain's Blog