I WON'T Open Your Cold Email If I See This!

I want to share something that appeared in my inbox minutes ago, and;

It’s the type of email that I will NEVER even open.

First, here’s how the preview text appeared;

The preview text tells me that they are sending me the exact, same, email, that I had zero interest in a few days ago.

The preview text tells me there isn’t any value in spending my time, again, reading something that didn’t get my attention the first time.

It’s also incredibly needy and typical.

If you’re trying to let decision-makers know that you can provide creative solutions to their challenges;

You really have to do better than forwarding the previous email with a “Did you read my last email?” vibe.

A better way would have been;

Be mindful of the preview text and craft your email in a way that the first 150 characters create mystery and intrigue, instead of;

Telegraphing your punches!

And if you’re going to “bump” the previous email, simply continue the conversation.

It’s brilliant because it pushes the email to the top of the inbox while putting an RE in the subject line giving it the feel of an ongoing dialogue, and;

It continues the conversation by adding context!

There are other ways to continue the conversation (even if it’s a one-way conversation);

You can add a “By the way” or a “Here’s something else to think about”.

You can provide a screenshot, a video, or a before and after pic.

You can provide an example, a case study, or a testimonial. You can provide an idea, a resource, or something helpful.

Even the worst of these ideas I shared with you today is 10 times better than forwarding the same shitty email over and over again, no?

Would you like my prospecting tactics and some really cool cold email templates?

Then you’ll want to check out this prospecting download!

I created our new prospecting program to save you time and the heartache of all the trial and error it takes to come up with FRESH prospecting tactics.

Here’s a brief overview of the pre-recorded sessions;

How To Create An Effective Prospecting Plan

How To Get (And Keep) Prospecting On The Calendar Even When You’re Crazy Busy
How To Dramatically Increase Your Sales Productivity
How To Add Another 16-32 Selling Days Each Year WITHOUT Putting In Overtime
Creating An Effective “Money Hours/11:30 Plan”
The 3 Obstacles To Your Sales Success and The Remedy To Get You Back On Track

20 Ways To Find (And Create) Sales Opportunities

10 Places Where Reps Forget To Look For Opportunities
An Incredibly Counterintuitive Place To Hunt For Business
How To Triple Your Referrals
How To Find Decision Makers With The Urgency To Buy NOW

Meticulous Pre-Call Planning

How To Do Your “Homework” WITHOUT Falling Into The Research Vortex
The 4 Things You Should “Google”
A Website You Probably Aren’t Using That Should Be Included In Your Research

How To Avoid and Overcome Phone Objections

10 Cold Call Openers That Can Dramatically Reduce Phone Objections
5 Phrases To Avoid At All Costs
How To Master The Art Of The “Pattern Interrupt”
The 3-Step “Objection Buster” Formula
How To Respond To Typical Stalls (“Send Me Your Info”, “Call Back Next Month”, Etc.)
How To Respond To Typical Objections (“Not Interested”, “Already Have A Vendor”, “No Time”, “No Budget”)

10 Email Tactics That Will Get A Decision Maker’s Attention

The 3-Touch “Promise” Sequence (Plus 3 templates)
14 Ways To Establish Credibility (Plus 5 Templates)
The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
2 Types Of Referral Emails (Plus 2 Templates)
The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

How To Generate More Opportunities Via LinkedIn

Why posting lots of content on LinkedIn can be a HUGE waste of time
How to use LinkedIn Polls as a lead generation tool
How to leverage “LinkedIn Trigger Events” that are right in front of you every day
The 3 Touch LinkedIn Sequence and the extended 12-month communication plan
How to dramatically increase your response rates and set more appointments via LinkedIn
How to use ChatGPT to save time and improve the quality of your messaging

The 8 Tactics To Use When Potential Clients Aren’t Returning Your Calls

The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
The “Ghosting Repellant” Tactic With Email Template
Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call
Two Ways To Use “Multi-Threading” To Get In The Door And Stay There

How To Prospect With ChatGPT As Your Sidekick

How To Use AI To Target Your ICP (Ideal Customer Profile)
Creating a Hyper-Personalized Multi-Channel Prospecting Sequence with ChatGPT
Customizing Your Cold Calls, Voicemails, Emails, and LinkedIn Templates Like a Pro – Your Style, Your Voice
25 ChatGPT Prompts That Will Supercharge Your Prospecting Game

What’s Included?

(8) 60-75 Minute Pre-Recorded Training Modules

75+ Actionable Tips and Tactics

10 Cold Call Openers Templates

Objection Buster Templates With Suggested Responses

30 Cold Email and LinkedIn Templates

12 Months LinkedIn Cadence

“Prove It To Me BEFORE I Meet With You” Sequence With Templates

25 ChatGPT Prompts For Sales Reps

Email Support For Any Course Related Questions

How Much?

$399

Paul Castain's Blog