Want to know how you can increase the probability of a decision-maker taking your call?
Send A “Potato Chip” Email!
Do you know the deal with potato chips?
You can’t eat just one, so you need to use them in an email (before a call to a potential client).
Ways to present a “potato chip”;
Hint at a result and offer to share how they can achieve it, if they take your call, and then tell them the date and time you’ll be calling.
Offer an important resource, idea, or intel that you will share, when they take your call.
Anything to make them hungry but;
A) Obviously, don’t bullsh*t them.
B) Use your pre-call planning research to make the email specific to THEM. Example: “I have a few ideas that might underscore your new green initiative, product launch, expansion, etc”
C) Use my “Reverse Call To Action” technique.
The reverse call to action is when you tell them the action YOU are going to take, instead of asking THEM to do something.
Example: “I’m going to call you, Thursday morning, at 9:30 am”
There’s more to this, but for now, this can and WILL heat up your cold call.
Why?
Because you’re intriguing them with something useful and relevant while holding out on delivering it until they take your call.
The brain loves a good mystery and has a need to resolve it.
You’re also leveraging “FOMO” (Fear Of Missing Out). In some instances, you are leveraging FUMU (Fear Of F*cking Up) if your information is timely and relevant.
Use that to your advantage with a “potato chip” email and follow-up call.
Here’s something that sucks followed by something that doesn’t;
The average sales rep DOESN’T have more than 3 prospecting emails in their arsenal, let alone;
A premeditated sequence, so;
They end up “winging it”, and quite frankly, it shows!
That’s unfortunate considering most sales cycles are running way longer than they have in the past.
Can your emails stand the test of a longer sales cycle?
How do we change things up in a way that our messaging doesn’t bore the recipient?
How do we put this into a sequence that helps us nurture the potential client?
And what if, I did all the work for you in creating the email templates and the ENTIRE email sequence?
Well, I have, and;
I share all the tactics, templates, and 10-touch cold email sequence with everyone who downloads my cold email resource.
Here are some of the tactics, and emails I’m going to share;
- The “Invite” Email With 2 Powerful Variations
- 3 Different Types Of “Call To Action” With Varying Degrees Of Assertiveness
- The “Value First” Email With 5 Different Variations (And Templates)
- The Story Framework And How To Use It In A Cold Email
- The Exact Script That I Use In My Embedded Video Emails
- The LinkedIn Audio/Video Script I Use After Sending A Cold Email
- The Revised (2.0) Version Of My Reverse Call To Action Tactic™
- The 3 Types Of Emails And Why 2 Of Them Can Destroy Your Efforts When Used Exclusively.
- How To Put It All Together Into A Powerful Sequence
When?
Download it immediately and then go at your own pace.
What’s Included?
(1) 75-90 Minute Pre-Recorded Training With Actionable Tips
(10) Cold Email Templates
(1) Embedded Video Script
(1) LinkedIn Audio/Video Script
Complete 10-Touch Sequence Written Out For You
How Much?
$99
