Paul Castain's Blog

Do This If You AREN’T A Fan Of Cold Calling

Posted July 26, 2024

I can’t say that I’ve ever loved making cold calls.

In fact, I’ll go a step further, and tell you that there were times in my career when I avoided prospecting altogether because I hated cold calling!

I avoided it earlier in my career because the thought of doing any 1 thing for an extended amount of time bored the hell out of me.

And it still does!

So I stopped doing just that ONE thing (cold calling) and added additional forms of outreach to the mix.

Things like email, snail mail, FedEx, embedded videos, LinkedIn, voice notes, content, creative approaches, referrals and warm intros, and in SOME cases, text messages.

This next part is key;

I then embraced a cool method called the “Pomodoro Technique” where you set a timer for 25 minutes and focus only on that task (no multitasking).

That, combined with all those forms of outreach gives us unlimited variations, WITHOUT doing any one of them for more than 25 minutes at a time.

Example:

You could begin your day with 25 minutes on LinkedIn, then 25 minutes of cold emails, 25 minutes of cold calling, maybe you switch over to that proposal you need to write and give it 25 minutes, you could go back for another 25 minutes of cold calling, etc.

That excites me much more than cold calling, non-stop, for the better part of my day!

It also keeps me from letting bad calls get to me (you know, sometimes there’s an idiot at the other end of the phone).

It keeps me from sounding scripted and mechanical because I’m never at it for more than 25 minutes at a time.

And I also get MORE done than the average person because I allow ZERO interruptions during each 25-minute “POMODORO”

I saved the best for last;

I prospect MORE consistently because I prospect in a way that actually excites me!

How To Create A Prospecting Plan That’s Right For YOU!

I have an entire session dedicated to this in our prospecting download!

Here’s what I’ve prepared for you;

How To Create An Effective Prospecting Plan

  • How To Get (And Keep) Prospecting On The Calendar Even When You’re Crazy Busy
  • How To Dramatically Increase Your Sales Productivity
  • How To Add Another 16-32 Selling Days Each Year WITHOUT Putting In Overtime
  • Creating An Effective “Money Hours/11:30 Plan”
  • The 3 Obstacles To Your Sales Success and The Remedy To Get You Back On Track

20 Ways To Find (And Create) Sales Opportunities

  • 10 Places Where Reps Forget To Look For Opportunities
  • An Incredibly Counterintuitive Place To Hunt For Business
  • How To Triple Your Referrals
  • How To Find Decision Makers With The Urgency To Buy NOW

Meticulous Pre-Call Planning

  • How To Do Your “Homework” WITHOUT Falling Into The Research Vortex
  • The 4 Things You Should “Google”
  • A Website You Probably Aren’t Using That Should Be Included In Your Research

How To Avoid and Overcome Phone Objections

  • 10 Cold Call Openers That Can Dramatically Reduce Phone Objections
  • 5 Phrases To Avoid At All Costs
  • How To Master The Art Of The “Pattern Interrupt”
  • The 3-Step “Objection Buster” Formula
  • How To Respond To Typical Stalls (“Send Me Your Info”, “Call Back Next Month”, Etc.)
  • How To Respond To Typical Objections (“Not Interested”, “Already Have A Vendor”, “No Time”, “No Budget”)

10 Email Tactics That Will Get A Decision Maker’s Attention

  • The 3-Touch “Promise” Sequence (Plus 3 templates)
  • 14 Ways To Establish Credibility (Plus 5 Templates)
  • The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
  • 2 Types Of Referral Emails (Plus 2 Templates)
  • The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

How To Generate More Opportunities Via LinkedIn

  • Why posting lots of content on LinkedIn can be a HUGE waste of time
  • How to use LinkedIn Polls as a lead generation tool
  • How to leverage “LinkedIn Trigger Events” that are right in front of you every day
  • The 3 Touch LinkedIn Sequence and the extended 12-month communication plan
  • How to dramatically increase your response rates and set more appointments via LinkedIn
  • How to use ChatGPT to save time and improve the quality of your messaging

The 8 Tactics To Use When Potential Clients Aren’t Returning Your Calls

  • The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
  • The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
  • The “Ghosting Repellant” Tactic With Email Template
  • Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call
  • Two Ways To Use “Multi-Threading” To Get In The Door And Stay There  

How To Prospect With ChatGPT As Your Sidekick

  • How To Use AI To Target Your ICP (Ideal Customer Profile)
  • Creating a Hyper-Personalized Multi-Channel Prospecting Sequence with ChatGPT
  • Customizing Your Cold Calls, Voicemails, Emails, and LinkedIn Templates Like a Pro – Your Style, Your Voice
  • 25 ChatGPT Prompts That Will Supercharge Your Prospecting Game

What’s Included?

(8) 60-75 Minute Pre-Recorded Training Modules

75+ Actionable Tips and Tactics

10 Cold Call Openers Templates

Objection Buster Templates With Suggested Responses

30 Cold Email and LinkedIn Templates

12 Months LinkedIn Cadence

“Prove It To Me BEFORE I Meet With You” Sequence With Templates

25 ChatGPT Prompts For Sales Reps

Email Support For Any Course Related Questions

How Much?

$399

Can’t afford it?

Ask your boss if you can expense it. 

Click HeRe to gain access!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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