Yesterday, we discussed the opportunity in failure and how each one brings us closer to the success we’re looking for.

Sometimes these things sound good when you hear them.

Might get you “pumped up” and motivated when you read them, but . . .

Become easier said than done when you find yourself going through them.

At least that’s how I felt when I recently fell on my face.

As many of you know, I launched Castain Training Systems back in March.

Thank God its doing well!

One product didn’t do so well and it was in the form of an event.

I didn’t have enough people registered for it and I had to pull the plug on it.

I’m not going to lie . . . it caused a roller coaster of emotions for me ranging from annoyed, puzzled, hurt, embarrassed, frustrated and a few other words I’d offer if I had my thesaurus handy.

Here’s the lesson that’s was well worth the price of the failure.

I was asking $1400 for the 6 month program.

The lesson wasn’t that I was asking too much . . . I don’t lower my prices.

The lesson was that it was too much . . . right now because of the state of the “courtship” I have with my audience.

Let me explain . . .

For the last 3 years I’ve been showing up with this blog, my linkedin group, podcasts and all kinds of things for free.

Then I launched my business and the first product I offered was $1400.

In essence I asked everyone for marriage instead of a few inexpensive “dates”.

So I told my ego to go wait in the car and designed a different game plan.

I came up with webinars and a 50+ page E-Book  (to be released next week). I also came up with something else that I’m launching in January.

Now you might be thinking that I just became “Castain’s Training Emporium . . . Cheap Training For The Aspiring Rock Star”

I didn’t . . .

because these things all smile at my customized onsite training, my coaching business and key note speaking. In fact, these inexpensive dates smile at lots of things.

They already have!

They also provide my audience with a lower risk way to take the relationship to a higher lever, BEFORE the marriage!

I tell you all this for a few reasons.

1)    Its important that you know that I’m not some guy who can write about this stuff but has been removed from it since 1990. I’m right in there with you and fail quite often.

2)    When we do fail with our audience . . . stop blaming, stop being the victim, stop with the denial . . . and accept the LESSON!

With humble appreciation!

Paul

Are you joining us today for my webinar . . . The Personal Branding Makeover? Better hurry up and click this link   http://www.instantpresenter.com/PIID=EA50DD898246