For those of you who clicked on the link for today’s blog thinking it was some kind of “let’s equate sales to Elvis” thing . . . you’re going to be really disappointed!

This one is all about “Content Is King!”

I get really uptight when I hear that!

I think people get a little too caught up in that to the extent . . .

That they obsess over creating lots and lots and lots and lots of content

And they’re so busy spewing and broadcasting that they forget that . . .

Content might be King but its one half of the marriage.

ENGAGEMENT is Queen and TOGETHER they rule the kingdom!

In other words . . .

Don’t be so busy creating and or broadcasting content that you don’t stick around for the comments, the conversation and interaction that in my humble opinion . .

Is far more valuable than the original content.

Why?

Because it represents another “date” in the “courtship” with your audience.

Its also a symbolic “date” because in many cases it represents someone who has moved from anonymous bystander to a visible, active and engaged follower.

The King is dead . . . Long live King & Queen!

FYI I will be releasing “Paul Castain’s Social Networking Playbook” next week. Stay tuned for details!